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Dining Guides

Could Your Shoppers Use An Eating Code?

Dining Guides, Food & Beverage

This mall initiative helped consumers tell good food options from less healthy ones.

Mall food court patrons are used to studying menus for new dishes and combo deals. For a six-week stretch, though, one Australian center and its local municipal partner had them scanning for nutritional values, too. Last November 14 though De[...] Tactics Subscribers Read More...

Activewear Label Wants You off the Couch

Sales Promotions, Sales Promotions & More

London retailer turns consumers’ post-holiday guilt into marketing strategy.

There are barely three short months before spring returns, and that has fashionistas in a tizzy over how to shed those extra holiday pounds and ease into a more revealing wardrobe. It happens every January, and this year Sweatty Betty is ready t[...] Tactics Subscribers Read More...

Want Bounce-Back Shoppers? Feed Them.

Food & Beverage, Sales Promotions & More

Mall partners with its F&B retailers to keep tills ringing past the holidays.

The New Year does come with a certain shopper fatigue, so why not take a chore or two off your mall customers' list? One Canadian center is doing that all month long with an à la carte menu that will keep foodies well fed (without grocery shopp[...] Tactics Subscribers Read More...

In Character: The Lëon Effect

Sales Promotions, Sales Promotions & More

Complexe Desjardins clones its seasonal attendant to boost holiday sales.

Guiding consumers through the purchasing process—from product discovery to filling store tills—is the ultimate goal of any retail marketing campaign. But given the ever-growing list of channels available to those shoppers, malls and their te[...] Tactics Subscribers Read More...

6 Avoidable Reasons Why Loyalty Schemes Fail

Loyalty Programs, Sales Promotions & More

Tenant relations, digital innovation, and data management are key to succeed.

Loyalty marketing; everyone is trying to do it, but very few are getting it right. Shopping centers are becoming increasingly experimental and, as the race is on to become the most digitally connected property, a loyalty scheme is the obvious ch[...] Tactics Subscribers Read More...

Meet the Mall Collaborators

Sales Promotions & More

Rockland marketers drop some A-list names to engage customers online.

You might not be familiar with French Canadian TV presenter Geneviève Borne or chef Jérôme Ferrer, but if you follow fashion at all then you definitely know model Coco Rocha. The marketing team at Montreal's Rockland has tapped them all as cr[...] Tactics Subscribers Read More...

Mall Unveils Its Own Black Friday Fashions

Sales Promotions & More, Seasonal Giveaways

GWP promotion and parallel contest helped in attracting holiday shoppers.

The prospect of bursting through the doors of a local mall to fight other shoppers over a TV set or the latest top toy might be appealing to die-hard bargain hunters, but for everyone else Black Friday can be daunting. So one Canadian mall came [...] Tactics Subscribers Read More...

Starwood Rolls Out Loyalty Program

Loyalty Programs, Sales Promotions & More

By next year, nearly all of the company’s centers will offer Oh, So, Simple Rewards.

While some American developers are planning to ease off the retail push on Thanksgiving Day, Starwood Retail Partners is giving its center-bound shoppers a little something extra to jumpstart holiday trading. It's the company's way of celebratin[...] Tactics Subscribers Read More...

Have You Ever Stepped into a Hotpod?

Sales Promotions & More

One New Change turns pop-up yoga class program into an experience.

It looks like an adult version of a bouncy castle, but the cocoon-style space that popped up on One New Change's first floor in London earlier this fall was actually Hotpod Yoga's inflatable workout room. It was big enough to fit 20 eager adepts[...] Tactics Subscribers Read More...

AMP’s Big Apple Holiday Game

Sales Promotions & More, Seasonal Giveaways

Shoppers hop online for a chance to win a trip to New York City and other prizes.

Shoppers are dreaming big at 14 AMP Capital Shopping Centres across Australia and New Zealand. They've got an opportunity to win a trip to New York City valued at $15,000 (approx. 11,200 USD), but they'll need to be quick. Adults first have t[...] Tactics Subscribers Read More...

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