About Us Contact Us Back Issues Region Advertise Editorial Submissions Subscribe Directory Mall Media Gateway

The Global Online News Source for Shopping Centers

Follow us on:

Sales Promotions

Cycling 101 at Canal Walk

Sales Promotions, Sales Promotions & More

South African center offers a one-stop destination to tour-bound shoppers.

This coming Sunday, 35,000 cyclists will slip into Spandex shorts, click into their pedals, and hit the road for the 40th Cape Town Cycle Tour, the world's largest timed event of its kind. Making it through the 109km route takes preparation, whi[...] Tactics Subscribers Read More...

Village Market Turns into Happy Hour Hangout

Food & Beverage, Sales Promotions & More

Mall says it can produce R&R-seeking shoppers’ best alibi.

Food is never just food to the French. It's an event, even if it takes place in a shopping center. From that notion, Les Docks Village's marketers took the next logical step: actually create a recurring F&B event that could turn its fresh food m[...] Tactics Subscribers Read More...

Rewards Await Influencer Shoppers

Loyalty Programs, Sales Promotions & More

Aussie mall pushes program to find Local Legends in its community.

There are two ways to turn a center into a must-shop destination: deliver your own marketing pitch or entice existing customers to do it for you. One Australian center chose the latter, and it's using its reward program to support word-of-mouth [...] Tactics Subscribers Read More...

SoCal Etsy Guild Market Lands at The Oaks

Sales Promotions, Sales Promotions & More

SoCal Etsy Guild another example of the power of brick-and-mortar environments, even to support online commerce.

Online vendors are getting smarter in how they connect with consumers, and they're increasingly relying on physical world interfaces to grow their clientele and build loyalty. Take Etsy, for example. The global marketplace that popped up online [...] Tactics Subscribers Read More...

Laurier Québec Strikes the Hockey Chord

Gifts with Purchase, Sales Promotions & More

Local shoppers get to enjoy their national sport with the mall’s GWP promotion.

Canadians and their hockey teams. It's an enduring love affair that Laurier Québec is supporting with its latest gift-with-purchase promotion, while giving its own gift card sales a boost. Every Friday until March 10, Laurier Québec will of[...] Tactics Subscribers Read More...

That’s How You Run a Mall Seasonal Sale

Sales Promotions, Sales Promotions & More

A good emcee and a gavel can go a long way in getting visitors excited to shop.

There's nothing like a little competition to drive interest in and the price of anything, really. One mall is trying to use that kind of human psychology to boost its productivity this winter. Belgium's Balexert is mixing sales promotion and [...] Tactics Subscribers Read More...

It’s Game Marketing Time!

Food & Beverage, Sales Promotions & More

Specialty shopping center offers a fresh take on Super Bowl fare.

Who says watching the Super Bowl automatically means sitting and chowing down on fast/fun food? Uh, a lot of people. According to the National Retail Federation, 188.5 million Americans from coast to coast are expected to tune into the broadcast[...] Tactics Subscribers Read More...

Fortune Makers at QVB

Sales Promotions & More

Year of the Rooster inspires new styles, art installations.

We're not sure what is it about this Year of the Rooster, but it seems to have inspired shopping center marketing teams to stretch the boundaries of the experiences they are offering their customers. Another case is point this Lunar New Year sea[...] Tactics Subscribers Read More...

The Strand Debuts Beachfront Dining

Food & Beverage

Coolangatta destination’s new precinct opened its doors just in time for the New Year.

Sarah Clasen finally has the collection of eateries to promote The Strand at Coolangatta as a real foodie’s hangout. The center recently announced the final set of tenants and celebrated the completion of its new dining precinct. “From ou[...] Tactics Subscribers Read More...

Luxury Retail Marketers Unite

Sales Promotions, Sales Promotions & More

New alliance aims to attract more shopping tourism business across America.

Ten of America's top luxury centers are starting off the New Year with a strong joint offensive. Their goal: to pool their resources and draw on a travel partner's expertise to gain a greater share of the country's tourism shopping market. Th[...] Tactics Subscribers Read More...

Page 25 of 61