This Prize Should Catch Shoppers’ Attention

BC Lottery Corp. takes gaming concept and huge winnings to Metropolis at Metrotown.

Consumers love shopping sprees and malls like giving them away, especially if someone else is footing the bill. On October 28, Canada's Metropolis at Metrotown mall will host the Daily Grand lottery crew who will offer one lucky winner a C$50,00[...] Tactics Subscribers Read More...

Chasing Down the Lunchtime Crowd

Food & Beverage, Sales Promotions & More

Asian mall’s promoters head off-site to find customers for its F&B tenants.

Build it and they will come. Unless, of course, they (aka shoppers) have somewhere else to go that's more convenient to access and offers just as good a retail mix as your mall does. As far as F&B destinations go, that's the challenge for market[...] Tactics Subscribers Read More...

Retail Car Show Targets Kids, Too

Sales Promotions & More

Automaker Tesla already has the next generation of drivers in its mire.

Here's a new twist on mall car shows: Host a parallel one for kids. That's what high-end electric vehicle maker Tesla did at Hillsdale shopping center in California last month when it presented both its Model X car for mom and dad, and the Model[...] Tactics Subscribers Read More...

Did Someone Say #METTREATS?

Food & Beverage, Sales Promotions & More

Metropolis at Metrotown creates a pop-up exhibit just for its F&B tenants.

Children and a few older shoppers with a penchant for snacks must have pinched themselves when they first laid eyes on Metropolis at Metrotown's Tasty Treats exhibit. Presented from August 11 through 20, it was like a yummy land set in which to [...] Tactics Subscribers Read More...

Can You Outsmart a 12-year-old?

Sales Promotions & More, Seasonal Giveaways

Shoppers test their general knowledge before kids head back to school.

It's the question that the Debenhams department store and intu center developer are asking shoppers this Back to School season. Actually, it's a series of 10 trivia questions posed online via the QZZR platform, and answering correctly will give [...] Tactics Subscribers Read More...

This Mall Pop-up Is for the Record Books

Sales Promotions & More, Seasonal Giveaways

Roaming giveaway van touted as the world’s smallest.

Summer goes with cold treats; everybody knows that. At a few malls spread across the UK, shoppers will get to indulge in tasty scoops without running after any ice cream truck this season. Instead, the service will literally come to them, thanks[...] Tactics Subscribers Read More...

Food Testers Wanted

Celebrity Chefs, Food & Beverage

Renowned chefs test their new creations on shoppers in a retail lab.

Tastings, food and wine pairings, live kitchen demonstrations—shopping centers host them all to offer their customers a more well rounded lifestyle experience, while supporting their tenant eateries. One destination is proposing something even[...] Tactics Subscribers Read More...

A Patriotic Runway

Sales Promotions & More, Style Lounge

Center plays favorites with a campaign that features local talents.

It isn’t too often that Canadians are shown to wear their national pride on their sleeves. However, one shopping center is encouraging its customers to buck that trend through a dedicated campaign that highlights new store openings. Londond[...] Tactics Subscribers Read More...

The Big and Fun Mall Con

Gifts with Purchase, Special Events

Aberdeen Centre has a few visual tricks to keep its shoppers entertained.

Fancy sharing a hot tub dip with a bear? Anything's possible at Aberdeen Centre (Richmond, Canada). The mall, whose clientele likes to be entertained as much as it enjoys shopping, is being well served this summer with Visual Impossible. The mal[...] Tactics Subscribers Read More...

Doughnuts Anyone?

Food & Beverage, Live Demonstrations

Dufferin Mall hosted a festival dedicated to the new hip treat.

It took Dufferin Mall just a few minutes to sell out tickets to its inaugural Doughnut Festival, a Canadian first. Held on June 25 in partnership with Toronto Life magazine, the event brought together more than a dozen of the finest bakeries in [...] Tactics Subscribers Read More...

Gift Cards