Here’s One for the Boys

Sales Promotions, Sales Promotions & More

Wiregrass Commons caters to the needs of last-minute holiday shoppers.

We know; we're almost at the end of 2017 and we're going to tell you about a shopping service for men. At first glance it might seem a tad archaic to assume that the boys still can't find their way through a mall or come up with their own ideas [...] Tactics Subscribers Read More...

Customers to Vie for Lego House Stay

Sales Promotions & More

Airbnb has a new destination, but only creative types should bother trying to book it.

For Lego fans, this has to be a dream destination: A nearly 40,000-sq.ft. home filled with 25 million colorful bricks. That's what awaits at the Lego House, which the toy manufacturer opened in Billund, Denmark, where the playful construction sy[...] Tactics Subscribers Read More...

Movies Make for Great Retail Story Branding

Sales Promotions, Sales Promotions & More

Links of London brings the spirit of mystery writer Agatha Christie into its stores.

The next time you're anxiously staring at your marketing whiteboard, take a break and a walk to your shopping center's cinema complex. Grab the "coming soon" brochure and start brainstorming. While you're at it, hop online and see what Links of [...] Tactics Subscribers Read More...

Eat, Post, Love Mall Food

Food & Beverage, Social Media Campaigns

Ongoing promotion has shoppers playing social ambassadors.

The next meal is on us: That's a strong incentive for anyone with a passion for food. One Aussie mall is using it rather liberally to draw shoppers to its restaurant tables and, once they've filled their bellies, have them singing its praises. [...] Tactics Subscribers Read More...

Time Out to Open New Market in Miami

Food & Beverage

Branded destination slated to debut in 2018, four years after the inaugural on in Lisbon.

Best known as a where-to guide to finding the best in arts and entertainment, F&B, travel, and more, Time Out has the necessary clout to put a destination on the map. Now it is hoping to generate traffic for its own branded foodie venue: Time Ou[...] Tactics Subscribers Read More...

Center Adds VR Twist to F&B Promotion

Food & Beverage, Sales Promotions & More

Shoppers will soon have an opportunity to play both chef and food critic.

There's no shortage of sit-down restaurants in shopping centers. Few, however, are given props for their culinary value and are instead often viewed as last-minute additions to a one-stop shopping visit. One center management team is doing its p[...] Tactics Subscribers Read More...

Anyone Up for a Late-Night Meal?

Food & Beverage, Sales Promotions & More

Aussie center extends its opening hours and invites its customers to dinner.

Now that Greenwood Plaza has revitalized its Atrium Food Precinct, it needs to do everything it can to influence consumer behavior and inspire local foodies and anyone who enjoys a nice meal out to put its property at the top of their lists. One[...] Tactics Subscribers Read More...

Malls, Retailers Get Ready for the Games

Community Relations, Community Room, Sales Promotions & More

The COC has jump-started its PR machine as the countdown to PyeongChang 2018 begins.

Uncertainty is a word that's been associated with the past few Olympic Games, and the upcoming ones will be no exception. But despite safety and logistical concerns, come the opening ceremonies in PyeongChang, South Korea, on February 9, winter [...] Tactics Subscribers Read More...

The Square Camberley Sweetens Its Offer

Sales Promotions & More

Entertainment roster a powerful pull for mall’s late night shopping program.

How is this for bottom-line impact? Ever since The Square Camberley launched its late-night shopping program, the UK center has welcomed more than 31,000 shoppers on Thursday evenings. The hook: a roster of family-friendly entertainment events a[...] Tactics Subscribers Read More...

A Mid-Autumn Feast

Food & Beverage, Sales Promotions & More

A food fair was just the beginning of this seasonal promotional program.

We'll have to wait another five months before ringing in the next Lunar New Year, but until then there is another major event taking place in Malaysia: the Mid-Autumn Festival. It has given one shopping center team plenty of reasons to celebrate[...] Tactics Subscribers Read More...