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Just for Me and My Gal Pals

Sales Promotions & More, Seasonal Giveaways

Valentine’s Day isn’t just for couples and retail marketing twists abound.

Ever heard of Galentine or Palentine? If you haven't yet, you will soon because retailers and shopping malls are now realizing the true value of broadening their focus on Cupid's big day. As one UK center team has found, it's also a good opportu[...] Tactics Subscribers Read More...

Broken New Year’s Resolutions? No problem

Sales Promotions & More, Seasonal Giveaways

Wahaca has a sweet reward for those who’ve been bad.

Here's some consumer psychology for you: Wahaca eateries across the UK are rewarding customers—or anyone, really—for not sticking to their self-imposed rules. The Mexican restaurant chain has launched a Broken New Year's Resolution Reward Ca[...] Tactics Subscribers Read More...

Container Mall Gets Its Own Bar

Food & Beverage

Boxpark Croydon partners with Coors Light to run the Boxbar.

Fashion centers have their style lounges and Boxpark Croydon has a branded watering hole; to each their own. For the UK destination that specializes in food, beverages, and entertainment, it was bound to happen. But since shopping centers are no[...] Tactics Subscribers Read More...

Excuse Me! Child Service, Please

Food & Beverage, Sales Promotions & More

Little shoppers test the child-friendliness of a UK mall’s restaurants.

We all know that children do have some influence on where their parents might end up for a family meal out, but to have this kind of pull? Wanting to ensure that it could deliver a culinary experience that would meet or exceed its youngest visit[...] Tactics Subscribers Read More...

What’s Next: Pop-up Trucks in the Mall

Sales Promotions & More

Footwear design label drove its latest collection into a Boston-area shopping center.

Culinary entrepreneurs have figured out by now that it can be more prudent to test a new retail concept out of a truck than to sign a food court lease at the local mall, even if the latter is where they'd ultimately want to land. The same trend [...] Tactics Subscribers Read More...

The Race for Holiday Shoppers Starts Now

Sales Promotions & More

The intu Lakeside Christmas 2018 countdown clock has already started ticking.

We know; you've barely had time to catch your breath after delivering your biggest marketing program of the year. That isn't stopping the team at intu Lakeside in Essex, UK. It is already thinking ahead to the next holiday season and planning to[...] Tactics Subscribers Read More...

Social Media Fan Gets “His Own” Eatery

Food & Beverage, Sales Promotions & More

Sustained following and hundreds of posts mean free food for a top customer.

What do you get the ultimate fast-food fanatic for Christmas? A restaurant to call his own, of course. A French chain did exactly that this year, and it's just another one of its latest high-impact marketing strategies. For its #MerryChristma[...] Tactics Subscribers Read More...

These Fitting Rooms Are Made of Ice

Gift Cards, Sales Promotions & More

Holiday shoppers brave the cold to win free thermals.

There doesn't seem to be much that consumers wouldn't do to get their hands on free merchandise, including getting down to their skivvies in the bitter winter cold. Metropolis at Metrotown and one of its newest tenants, Uniqlo Canada, set up [...] Tactics Subscribers Read More...

Where Does Santa Sleep Anyway?

Sales Promotions & More, Seasonal Giveaways

Retailer sends shoppers off on a scavenger hunt to discover St. Nick’s Crash Pad.

There's a certain excitement that surrounds shopping for holiday fashions and home décor, but furniture? Not so much. And there are many more retail categories like it that fall under the radar despite all the seasonal shopping hype. One Americ[...] Tactics Subscribers Read More...

Shoppers Step into the Music Box

Sales Promotions & More, Seasonal Giveaways

The lure of entertainment plays right into the mall’s social media marketing plans.

Social media hounds know a good self-promotion opportunity when they see one. Rundle Mall is about to give them one in the form of a dedicated set and A$10,000 (US$7,636) in prizes. That's what the Adelaide, Australia, precinct's Christmas Music[...] Tactics Subscribers Read More...

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