Décor Themes
Cockburn Gateway Just Raised Its XP
Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab
The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...
This Centralized Campaign Actually Works
Loyalty Programs, Sales Promotions & More, Seasonal Giveaways
intu Xanadú Celebrates Father’s Day
Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events
The best spot to celebrate Father's Day? intu Xanadú believes it has that covered and then some. The Spanish retail and leisure destination actually marked the occasion this past weekend and Happiness Day is one fell swoop, sharing gift, shopp[...] Tactics Subscribers Read More...
What’s Next: The Full Mall Package
Trips to the mall are feeling a little more normal now that health restrictions have eased in a lot of markets. Still, Centervale's team in Brazil isn't taking for granted that its customers will all return to their old habits in the same numbe[...] Tactics Subscribers Read More...
On the Egg Hunt at Pacific Fair
Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events
Well, this is a good problem to have: Australia's Pacific Fair has already filled the 300 available spots for The Big Easter Scramble, the festive egg hunt that it will host this coming Saturday. Some 3,000 colored plastic eggs were hidden thro[...] Tactics Subscribers Read More...
Shoppers Get Art to Go at Sylvia Park
Food & Beverage, Gifts with Purchase, Sales Promotions & More
With some traditional art auction houses giving way to NFT marketplaces, how many consumers remain attached to physical works? The marketers for Sylvia Park (Auckland, New Zealand) seem to think that the number is high enough to develop CR init[...] Tactics Subscribers Read More...
Angels on Duty at Nový Smíchov
Décor Themes, Design Studio, Sales Promotions, Sales Promotions & More, Visual Merchandising
Valentine's Day tends to come with its load of anxiety as lovebirds mull over what to get and where to eat to mark the fleeting occasion. At Nový Smíchov (Prague, Czech Republic), a crew of male and female angels came to the rescue, assisting[...] Tactics Subscribers Read More...
Calling All Word Geek Mall Rats
Instagram, Seasonal Giveaways, Social Media Campaigns, Technology Lab
Well, we all could have predicted this one: Wordle becoming a theme for all sorts of retail events and giveaways. One mall developer jumped on the bandwagon recently and used the popular online game to boost its social media following.
The Style Battle Is On at Sylvia Park
Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More, Style Lounge
Style, like people, isn't uni-dimensional. That's part of the sub-text to the "Choose More You" fashion campaign at Sylvia Park (Auckland, New Zealand). To drive home the point and entice shoppers to explore its many stores, beyond their usual [...] Tactics Subscribers Read More...