Cockburn Gateway Just Raised Its XP

Décor Themes, Design Studio, Entertainment, Mall Websites, Sales Promotions & More, Seasonal Giveaways, Technology Lab

Woodland creatures give shoppers a thrill at Cockburn Gateway.

The path leading to Cockburn Gateway's food court looks suspiciously green these days. A woodland temporarily lures visitors away from nearby shops to engulf them in an interactive tunnel where trees can speak and a dragonfly takes on gigantic [...] Tactics Subscribers Read More...

This Centralized Campaign Actually Works

Loyalty Programs, Sales Promotions & More, Seasonal Giveaways

Westfield doubles down on efforts to convert daily mall visitors into loyal shoppers.

If you think fair-style games are uniquely suited to summer retail activations, it might be time to fight against your own marketing impulses. The weather is getting dreary Down Under, but Westfield Australia still spent the past four weeks bri[...] Tactics Subscribers Read More...

intu Xanadú Celebrates Father’s Day

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

Tenant retailers also pitched in with limited-time offers and themed visual merchandising displays.

The best spot to celebrate Father's Day? intu Xanadú believes it has that covered and then some. The Spanish retail and leisure destination actually marked the occasion this past weekend and Happiness Day is one fell swoop, sharing gift, shopp[...] Tactics Subscribers Read More...

What’s Next: The Full Mall Package

Sales Promotions & More

Centervale focuses on service to keep customers shopping, wherever they are.

Trips to the mall are feeling a little more normal now that health restrictions have eased in a lot of markets. Still, Centervale's team in Brazil isn't taking for granted that its customers will all return to their old habits in the same numbe[...] Tactics Subscribers Read More...

On the Egg Hunt at Pacific Fair

Entertainment, Sales Promotions & More, Seasonal Giveaways, Special Events

The Aussie center has even exhausted its waitlist for this popular on-site event.

Well, this is a good problem to have: Australia's Pacific Fair has already filled the 300 available spots for The Big Easter Scramble, the festive egg hunt that it will host this coming Saturday. Some 3,000 colored plastic eggs were hidden thro[...] Tactics Subscribers Read More...

What’s Next: 7 Food Technologies to Watch

Food & Beverage, Technology Lab, What's Next Market Focus

Restaurant Canada looks to innovations that are set to transform the foodservice and hospitality sectors.

Ever since the onset of COVID-19, technology has taken a prominent place in retail strategy development. That's been especially true in the food and beverage category and it's prompted Restaurants Canada to look closely at which technology deve[...] Tactics Subscribers Read More...

Shoppers Get Art to Go at Sylvia Park

Food & Beverage, Gifts with Purchase, Sales Promotions & More

Kiwi center’s seasonal giveaway and social contest are celebrations of people’s love of food.

With some traditional art auction houses giving way to NFT marketplaces, how many consumers remain attached to physical works? The marketers for Sylvia Park (Auckland, New Zealand) seem to think that the number is high enough to develop CR init[...] Tactics Subscribers Read More...

Angels on Duty at Nový Smíchov

Décor Themes, Design Studio, Sales Promotions, Sales Promotions & More, Visual Merchandising

The Prague center’s retailers and partner brands went big for Valentine’s Day.

Valentine's Day tends to come with its load of anxiety as lovebirds mull over what to get and where to eat to mark the fleeting occasion. At Nový Smíchov (Prague, Czech Republic), a crew of male and female angels came to the rescue, assisting[...] Tactics Subscribers Read More...

Calling All Word Geek Mall Rats

Instagram, Seasonal Giveaways, Social Media Campaigns, Technology Lab

Could a Wordle club and competition series be in your shopping center’s future?

Well, we all could have predicted this one: Wordle becoming a theme for all sorts of retail events and giveaways. One mall developer jumped on the bandwagon recently and used the popular online game to boost its social media following.

Capit[...] Tactics Subscribers Read More...

The Style Battle Is On at Sylvia Park

Advertising Creative Design, Design Studio, Sales Promotions, Sales Promotions & More, Style Lounge

Having shoppers vote for their favorite looks adds another dimension to the center’s fashion campaign.

Style, like people, isn't uni-dimensional. That's part of the sub-text to the "Choose More You" fashion campaign at Sylvia Park (Auckland, New Zealand). To drive home the point and entice shoppers to explore its many stores, beyond their usual [...] Tactics Subscribers Read More...