Here’s a Low-Cost Holiday Refresh

Sales Promotions & More, Seasonal Giveaways

When you’ve got a tight mall marketing budget, every little program change counts.

We know, not every shopping center's marketing department has access to a sizable budget. Unfortunately, that won't matter to the consumers debating whether or not they should walk through your doors to look for gifts. Your best way out of this [...] Tactics Subscribers Read More...

Brands: What’s Behind Those Logos?

Sales Promotions & More

The MediaShop’s Jedd Cokayne shares the 7 elements of brand equity.

As consumers start to think about their Christmas purchases and where they’re going to find additional money to buy those presents the kids wrote to Santa about, retailers are hyperaware that this is the last-ditch effort to make their sales t[...] Tactics Subscribers Read More...

3 Reasons Why Car Giveaways Still Work

Sales Promotions & More

If done right, vehicle displays and contests can generate repeat shopper visits.

It's been a while since any mall marketer has thought of center-court car displays and contests as being innovative. That's maybe because they've been done the same way too many times. The team at Circus Strategic Communications (Circus), howeve[...] Tactics Subscribers Read More...

Vogue Festival: Beyond the Catwalk

Sales Promotions & More, Style Lounge

The upcoming event will deliver some surprises for shoppers.

Appear, strut, pose, strut, exit—does that sound familiar? It's the formula for the lion's share of catwalk shows everywhere on the planet, and it's likely no longer enough to get fashionistas off their mobile phones and into a brick-and-morta[...] Tactics Subscribers Read More...

The Three-Minute Challenge

Food & Beverage, Sales Promotions & More

Pizza Forno is trying to raise the old vending machine’s status.

If you believe that a vending machine experience is limited to pure convenience, then the founders of Pizza Forno might ask for three minutes of your time to prove you wrong. That's how long their vending machine will take to make you a custom a[...] Tactics Subscribers Read More...

What’s Your Food Festival Hook?

Food & Beverage, Live Demonstrations

Going hyper-local is valued, but not necessarily original.

No one will ever argue with your shopping center event team's decision to host a food festival that celebrates fresh ingredients and highlights local producers. We hate to tell you, but it won't guarantee stellar traffic or a significant sales b[...] Tactics Subscribers Read More...

Retail Truly Is About Them

Sales Promotions & More

Being consumer-focused goes beyond personalized newsletters and membership cards.

It's great to base a store or shopping center's retail mix on consumer research findings. An even better strategy is to let those same consumers make the merchandising decisions directly. Amazon is on every retail professional's mind twenty-f[...] Tactics Subscribers Read More...

Setting the Table for All

Celebrity Chefs, Food & Beverage

A make-shoppers-drool event is about to hit Toronto’s foodie scene.

Once happy to fill up on pizza by the slice or burgers and fries, mall shoppers are developing a taste for more exciting fare. As one center is about to attempt to demonstrate, you're never too young to become a foodie. This coming weekend, C[...] Tactics Subscribers Read More...

Click, Collect, and Munch

Food & Beverage

An online service becomes the lure for brick-and-mortar shopping.

Variety and price are among the top priorities for frequent food court patrons; speed is another. It might be time for your center's F&B team to pick up the pace. Buy online and collect later is a consumer habit that retailers have to contend[...] Tactics Subscribers Read More...

Walking the Way of the Lion

Sales Promotions & More

An online tourism partnership aims to bring on good retail fortunes.

Coach, Bally, and company: These luxury retailers have proven their enduring ability to unlock the purses of jet-setting Chinese shoppers. An Aussie developer is keen on turning that retail love affair into a steady flow of in-bound customers. [...] Tactics Subscribers Read More...