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Entertainment, Seasonal Giveaways, Special Events
Hawthorn Mall is set to jump-start its holiday marketing program this summer.
There's no rest for the weary, the adage goes, and there will be no shortage of them as retailers and shopping center marketers ruminate their plans to salvage this summer's trading and make the most of the holiday season to follow. For one Ame[...]
Food & Beverage, Sales Promotions & More
As your retail team arms itself for a post-pandemic recovery, it might want to consider loosening its bevvy rules if it can.
Encouraging shoppers to sip on a frosty margarita while they shop is either a great placemaking idea or trouble waiting to happen. You'll have to be the judge if the concept is even an option in your market. One thing's for sure: It's working f[...]
Sales Promotions & More, Seasonal Giveaways
This reopening month, Glatt is encouraging shoppers to connect online daily.
Countdown prize calendars have a way of getting shoppers hooked. Maybe it's the ticking clock or the little rush they feel as they wait to find out whether or not they've won. Whatever it is, the marketers at Glatt shopping center (Wallisellen,[...]
Gift Cards, Seasonal Giveaways
Belmont Forum is testing the lure of the quick online win to drive traffic this month.
Retail marketers have long said that one of their duties was to relieve consumers' pain points. That's all well and good, but COVID-19 has thrown a wrench in that strategy, as shoppers are finding it tough to justify non-essential trips to the [...]
Customer Service, Food & Beverage
Pandemic-mindful placemaking: There’s a food service for that at Selfridges.
Food seems to be the most direct way to shoppers' hearts these days and the logical retail category on which to focus marketing efforts to rebuild traffic and revive that "third place." Selfridges (London, UK) has a strategy for that. While mos[...]
Christophe Gernigon might have just saved the restaurant dining room.
Last week, we told you about an American inn that decided to use poshly styled mannequins to fill half its restaurant dining room to abide social distancing rules. If your center's eateries would rather stick to humans but still wish to strive [...]
Gift Cards, Sales Promotions & More
Les Bastions has the gifter’s routine dialed: Buy online, get in, get out, gift, done.
We're not sure if this gift will be more satisfying for the buyer or the recipient, but it's likely to find a few takers. In anticipation of Father's Day, Les Bastions (Tournai, Belgium) is selling the Dad Box.
The box comes in three versio[...]
The Inn at Little Washington gets creative as its sets to reopen its dining room safely.
If you think that dining next to a couple of mannequins is a bit creepy, consider the upside: You get to eat out. The Inn at Little Washington in Virginia (USA) will be testing that concept in its restaurant when it reopens on May 29. It's not [...]
Quartier DOX30’s marketers are proficient at speaking movie binge-watchers’ language.
What do Ratatouille, Julie & Julia, and Marie Antoinette have in common? These movies all feature main characters who are crazy about food—dreaming up recipes, perfecting their cooking techniques, and savoring every last decadent morsel. Seei[...]
Mediamatic ETEN’s eye-catching greenhouse dining pods are proving popular with foodies hungry for local fare.
Like it or not, this concept of lower density dining destinations might be the most attractive to consumers for a while. It isn't always easy to reconfigure food courts, dining halls, and patios, but a little ingenuity and out-of-the-box sourci[...]
