At Vicinity, Porters Are on the Gift List

The year-round premium service can be booked online.

What to give someone who has everything? How about the services of a personal porter? That's what Vicinity Centres is suggesting for the holidays or any other time of year, really. The Australian property owner and manager promotes the premium [...] Tactics Subscribers Read More...

VS to Shoppers: Spend on Your Selfie

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This government-backed recovery scheme gives a mall the ideal marketing campaign theme.

As the holiday season nears and pressure mounts on retail teams to produce decent ROI on their tight promotional budgets amidst COVID, marketers might be wise to seek piggyback rides from all levels of government. It could be key to loosening s[...] Tactics Subscribers Read More...

SLC Mall Pushes On-site Lunch Sales

Food & Beverage, Gift Cards, Sales Promotions & More, Seasonal Giveaways

There were no Michael Scotts wanted in this mall’s social contest.

A free lunch? That was recently a possibility for workers who shopped at The Gateway (Salt Lake City, USA) last month. They had to put their thinking caps on, though, for a chance at winning a prize in the center's "Back to the Office" social m[...] Tactics Subscribers Read More...

Wooing Shoppers Itching for a Fashion Refresh

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Forrest Chase delivers simple and hard-to-resist seasonal sweepstakes.

If shoppers in Perth City (Australia) needed anyone's permission to resume their fashion-loving ways, they just got the green light from Forrest Chase's marketers. Last week, the center and its participating tenants launched a Spring Fashion Sc[...] Tactics Subscribers Read More...

Looking for the Next Big Foodie Event?

Food & Beverage, Gift Cards, Sales Promotions & More

What used to be fringe is now mainstream on the culinary scene, giving way to a slew of event concepts to test.

Fish tacos and yam fries with aioli are so pre-pandemic. How about some mac and cashew cheese? Or perhaps Teriyaki tempeh stirfry? You won't have to go very far these days to find an increasing selection of vegan ingredients to use at home or d[...] Tactics Subscribers Read More...

The Little Summer Mall Getaway

Gift Cards, Gifts with Purchase, Sales Promotions & More, Seasonal Giveaways

Staycations are all the rage this season and it’s a good time for malls to revive their tourism partnerships.

Staring at government updates on COVID-related travel restrictions must be like watching paint dry for tourism professionals. Things are simply not moving quickly enough in the right direction to really get their industry going again. Some are [...] Tactics Subscribers Read More...

FOMO? This Mall Has the Answer

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Social media is about human connection, but also about feeling like you’re in the know.

Buzz, click, scroll, post, switch off—how many times do consumers do that in a day to keep up with and contribute to the online banter happening on social media? Some mall marketers see it as an annoyance that makes their job of grabbing cons[...] Tactics Subscribers Read More...

Chadstone: The Campaign a Mother Could Love

Gift Cards, Loyalty Programs, Sales Promotions & More, Seasonal Giveaways

Simplifying online browsing is one of the Victoria center’s strategies to motivate shoppers.

Chadstone is doing things a little differently than most shopping centers to drum up Mother's Day sales. The Aussie fashion and leisure destination has posted a searchable guide online to help customers pinpoint potential gifts with four archet[...] Tactics Subscribers Read More...

Do You Publish a Gift Card Newsletter?

Gift Cards, Sales Promotions & More

With e-mail marketing still proving its worth, gift card sales could start in shoppers’ inbox.

The big retail gift card push is about to begin. Everywhere shoppers will turn, a store, restaurant, or mall operator will try to sell its e-cards as the ideal holiday gifts. The tactic is a good one since consumers will be doing an increasing [...] Tactics Subscribers Read More...

This Is a Cheap Trick in a Good Way

Gift Cards, Seasonal Giveaways

Belmont Forum is testing the lure of the quick online win to drive traffic this month.

Retail marketers have long said that one of their duties was to relieve consumers' pain points. That's all well and good, but COVID-19 has thrown a wrench in that strategy, as shoppers are finding it tough to justify non-essential trips to the [...] Tactics Subscribers Read More...

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