Right this Way, Boys

Customer Service, Food & Beverage, Sales Promotions & More

Brighton Collectibles of Cherry Creek Shopping Center schedules a Men’s Night to assist with holiday shopping.

Brighton Collectibles has men’s backs this holiday shopping season. The store at Cherry Creek Shopping Center in Colorado, USA scheduled a Men’s Night for December 16 from five until nine. The concept: the boys drop by for pizza and refre[...] Tactics Subscribers Read More...

Food, Glorious Food!

Food & Beverage, Sales Promotions & More

Focusing more on food category marketing is one way to continue to drive mall shopper traffic and sales during a recession.

The last six months have not been kind ones for retailers and shopping centers, as all in the business well know. In the UK alone, seven shopping centers entered administration in the first quarter of 2009, and Experian’s prediction that as ma[...] Tactics Subscribers Read More...

Straight off the Local Vine

Community Room, Customer Service, Food & Beverage, Sustainability

One Nineteen hosts an Organic Farmer’s Market twice weekly.

Proponents of local, seasonal produce are being heard a little louder and clearer in the marketplace these days. Their voices have now joined those of organics champions, as a growing number of consumers are willing to listen to advice regarding[...] Tactics Subscribers Read More...

First Class Shopping

Food Court Promotions, Gifts with Purchase, Sales Promotions & More

Raffles City Shopping Center partners with Singapore Airlines and SilkAir to offer flyers incentives to visit.

Whether they travelled in economy or executive class, shoppers who flew Singapore Airlines or SilkAir enjoyed special privileges at Raffles City Shopping Center earlier this year. From January until June, travellers could visit the Singapore [...] Tactics Subscribers Read More...

Dishing Out

Food Court Promotions, Sustainability

Among other eco-friendly initiatives, Oakville Place stocks its food court with restaurant-quality plates, preventing waste generated by the disposable kind.

Whether you order a burger or a tangy stir-fry, the food court experience will feel a little more special at Oakville Place this holiday season. Last month, the Canadian center introduced a new service that enables customers to pick up their own[...] Tactics Subscribers Read More...

Circus Act

Entertainment, Live Demonstrations

Using free entertainment to attract shoppers.

Vaughn Mills is banking on consistency to attract families this year. The Canadian mall has just launched its Sensational Saturdays entertainment series. “In a time when families are focused on stretching their limited dollars, this series [...] Tactics Subscribers Read More...

Munching Orders

Food & Beverage, Food Court Promotions, Sales Promotions & More

Delicious food is an emotional experience shoppers respond positively to, and they’ll stay longer to enjoy it. Almost half of all shoppers will make a purchase at a food court. Be sure you’re making the most of yours!

Bite into this: shoppers are really into the whole experiential shopping trip. Not only do they really get into it but they honestly like it. It's helped move malls forward by presenting unabashed destinations that are clearly designed to attrac[...] Tactics Subscribers Read More...

One Sweet Food Court Offer

Food & Beverage, Food Court Promotions

Parque Nascente, a Portuguese shopping center, offered a variety of daily enticements to draw in diners.

As the fifth biggest shopping center in Portugal, Centro Comercial Parque Nascente in Rio Tinto knows a thing or two about using marketing to influence shopper behavior. This year, however, the center is taking on a bigger challenge: changing Po[...] Tactics Subscribers Read More...

Gotta Munch

Food & Beverage, Food Court Promotions, Sales Promotions & More

To promote its upcoming food court, Laguna Hills Mall ran a three-week series of teaser ads, inserted a coupon folio into 50,000 newspapers, a shopping bag into another 50,000, and distributed 75,000 flyers on the opening day.

Last year, while an empty second-level space was being transformed into a nine-tenant food court at Laguna Hills Mall in Laguna Hills, California, the marketing department focused on publicizing the grand opening. According to Marketing Director[...] Tactics Subscribers Read More...

All Aboard!

Food Court Promotions, Sales Promotions & More

Centre Laval asked shoppers to participate in an adventurous sidewalk sale, featuring a 10-day nautical-themed bargain hunt. A sampling promotion was developed in order to keep the food court tenants involved, which boosted food sales and raised awareness of the restaurants.

Shoppers at Centre Laval in Laval, Québec, were recently asked to participate in an adventurous sidewalk sale to celebrate summer vacation. According to Marketing Director Céline Thériault, print ads and door hangers—complete with images of[...] Tactics Subscribers Read More...