Emporia Keeps It Fresh & Interactive

Author Margareta Schildt Langren pens Swedish center’s food-focused online content.

What’s for dinner? Emporia shoppers don’t need to worry about drawing a blank on that dreaded question. The Swedish center’s resident food expert, Margareta Schildt Langren, is there to provide answers. With 17 years of experience as a fre[...] Tactics Subscribers Read More...

Your Table Is Ready!

Food & Beverage, Food Court Promotions

Canada’s Yorkdale introduces restaurant-style service at its Dine On 3 F&B destination.

You won’t hear that too often when arriving at a food court. Still, Yorkdale center is giving this kind of restaurant-style service a go at its Dine On 3 destination. Shoppers are able to make reservations by calling the concierge line, eve[...] Tactics Subscribers Read More...

Eating It Up

Food & Beverage, Food Court Promotions, Sales Promotions & More

Foodology sounds too “out there” for you? We bet you’d change your mind if it could help you make over $630,000 in sales in one month, like it did for the Exchange Tower.

Ever had a palate reading? It’s about figuring out which type of cuisine suits your tastes most— like a version of astrology, but applied to food. The managers at Toronto’s Exchange Tower came up with the idea, called it food-ology and int[...] Tactics Subscribers Read More...

Dinner Dollars

Food & Beverage, Food Court Promotions, Sales Promotions & More

Broadway Shopping Centre gave diners a 1-in-6 chance to win back the cost of their meal. Those who didn’t win were still treated to tasty consolation prizes.

The prospect of winning free food is one way to get shoppers into a mall. It’s what Australia’s Broadway Shopping Centre did recently, when it ran its “Win Back Your Dinner Dollars” promotion. From August 29 through September 11, cust[...] Tactics Subscribers Read More...

Deals 2 Share

Food & Beverage, Food Court Promotions, Sales Promotions & More

How are you communicating your meal deals to shoppers? The CORE sends registered shoppers a Food E-lert text message with a new offer each day, which can be redeemed by showing staff at the participating eatery.

The CORE’s Food E-lert program could save shoppers a lot of money and time. The Canadian shopping center, which includes TD Square and Holt Renfrew, is encouraging its customers to text the word “foodie” to its program number to sign up to[...] Tactics Subscribers Read More...

Meet The Chef

Celebrity Chefs, Food & Beverage

Watergardens finds its own celebrity chef to front its campaigns and promote its fresh food category, garnering local publicity.

Aussies love their food. They love their celebrity chefs, too. At Watergardens, the latest one to step into the spotlight is Amanda Payet, a local resident with a passion for cooking and an infectious personality. She became a sensation with cus[...] Tactics Subscribers Read More...

Dash In, Dash Out

Food & Beverage, Sales Promotions & More

Curbside-To-Go parking stalls keeps take-out line-ups moving a little quicker at Faneuil Hall Marketplace.

Come evening rush hour, everyone is in a panic to run errands, pick up the kids or do whatever else busy people do. Throw in a desperate grocery run and things can quickly get out of hand. Good thing the marketing team at Boston’s historical F[...] Tactics Subscribers Read More...

Epicurian Feria

Food & Beverage, Sales Promotions & More

The Fashion Capital launches Fresh Food Precinct with elaborate campaign and event series that includes socials with some of Australia’s top chefs.

Convening the entire community to a feast is one way to move up the social ladder. It’s also a massive undertaking, but one that Chadstone —The Fashion Capital (Chadstone) was eager to face in a bid to raise its food category market share up[...] Tactics Subscribers Read More...

Lunch on the Fly

Food & Beverage, Food Court Promotions

The Gateway and partner radio station FM103 introduce loyalty program to lure office workers with exclusive midday perks.

Office workers call it a lunch break, but The Gateway hopes to pack much more into that daily hour when employees step away from their desks. The Salt Lake City, USA center partnered with The Enterprise and radio station FM100.3 to create a new [...] Tactics Subscribers Read More...

It’s Show Time

Celebrity Appearances, Entertainment, Food & Beverage, Grand Openings, Special Events, Style Lounge

Consumers need a compelling reason to put down their gadgets, step away from the TV, and go to the mall. Simple entertainment just doesn’t cut it anymore.

When the curtain rises on opening day, the number one thing a stage producer hopes for is a packed house. Marketers strive for the same outcome in the theatre of retail. That may well be their biggest problem. Developing special events is an [...] Tactics Subscribers Read More...

Dining Guides