This New Concept Could Drive Food Court Sales

Fooda brings a new eatery to The Shops at North Bridge every weekday.

Here's a different angle on food court leasing for you: Rent space to one tenant and get a rotating set of eateries out of it. That's what The Shops at North Bridge in Chicago will be doing all summer long and right through to Halloween, thanks [...] Tactics Subscribers Read More...

Shoppers Step onto Theater of Retail Stage

Food & Beverage, Food Court Promotions

Westfield Innaloo retailers challenge their customers to a series of eating contests.

While some malls try to attract people to their food courts with frequent shopper cards and dinner-and-a-movie combos, Westfield Innaloo is offering patrons their 30 seconds of fame. On June 25, it will host an 'Innaloo V Food' contest that will[...] Tactics Subscribers Read More...

This Dining Precinct Is Everyone’s Back Lane

Food & Beverage, Sales Promotions & More

The redeveloped Westfield North Lakes is about to host one big neighborhood party.

Ever been to a back lane party? You know, it's that kind of casual gathering that starts off with a small group of friends hanging out outside before more and more neighbors spontaneously join in, snacks and drinks in hand. Well Westfield North [...] Tactics Subscribers Read More...

CDS Digital Hoarding Drives Traffic to CF Markville’s Food court

Food & Beverage, Food Court Promotions, Sales Promotions & More

Cineplex Digital Solutions (CDS) uses digital hoarding and interactive kiosks to help CF Markville drive traffic to its Express Eatery food court.

You might not be dreaming of a spicy chicken wrap while you’re trying on a pair of shoes at the mall, but Cineplex Digital Solutions (CDS) thinks it can plant that idea in your head with its digital hoarding and interactive kiosks. It recently[...] Tactics Subscribers Read More...

Almighty Dog Honored at Cottonwood Mall

Celebrity Chefs, Food & Beverage

New Mexico shopping center sets the stage for an open-air battle of chefs.

Americans like their dogs—the furry ones and those that end up on their plates once the BBQ season arrives. That gave the marketing team at Cottonwood Mall an idea: why not celebrate both in one go? It plans to do so on June 11 when it hosts i[...] Tactics Subscribers Read More...

How Much Heat Could You Handle?

Food & Beverage, Food Court Promotions

JCube is calling all shoppers to take its So Spicy Challenge to win a flight to Japan.

What would you do to win free return tickets to Japan? Some determined shoppers at the JCube mall in Singapore are willing to test themselves and their taste buds for that chance by participating in the So Spicy Challenge. Created as a playfu[...] Tactics Subscribers Read More...

This Mall’s Food Market Could Be the Future

Food & Beverage, Sales Promotions & More

Boxpark Shoreditch’s pop-up concept enables it to quickly adapt to lifestyle trends.

Boxpark in East London, UK, has just taken a page from the food marketing book and it's applying one of its primary principles: a good name goes a long way. Until Sunday, the pop-up mall is hosting a Superfoodmarket on The Green. This is a fresh[...] Tactics Subscribers Read More...

Raine Square Tackles Shoppers’ Snack Attacks

Food Court Promotions, Sales Promotions & More

Australian center hopes to carve out a new F&B niche with a guerrilla campaign.

Shopping centers have most of their customers' food needs covered with sit-down restaurants, quick-service vendors and coffee shops galore. But what about those cravings one gets outside of the breakfast, lunch and dinner slots? Raine Square is [...] Tactics Subscribers Read More...

Celebrity Chef New Stockland Ambassador

Celebrity Chefs, Food & Beverage

Miguel Maestre’s contributions will include monthly recipes inspired by the alphabet.

Stockland has upped the ante in F&B marketing. The Australian developer recruited celebrity TV chef Miguel Maestre to be its food ambassador and frontman for the “A to Z of Mmmm” campaign. Now it’s his role to inform and entice shoppers at[...] Tactics Subscribers Read More...

Greenwood Plaza to Host Rooftop Picnic

Food & Beverage, Sales Promotions & More

$5 lunchbox meal deals, live entertainment and lounging amenities await office workers.

Picture this: sunshine, deck chairs, hammocks, picnic rugs, lawn games, and plenty of food to keep the party going. Sounds like a holiday, right? Now take that setting and transport it high above the ground on an iconic building's rooftop, and y[...] Tactics Subscribers Read More...