Le Grand PoutineFest Coming to CF Mall

Food & Beverage, Food Court Promotions, Live Demonstrations, Sales Promotions & More

Local culture is the go-to inspiration source for this mall F&B event.

For Canadian shoppers, this poutine F&B theme needs no explanation. For everyone else, it highlights a beloved Quebec dish that, at its simplest, features French fries, cheese curds, and gravy. From those humble beginnings, it has morphed into [...] Tactics Subscribers Read More...

Social Marketing Boosts Food Activation

Food & Beverage, Food Court Promotions, Sales Promotions & More

Online shopper engagement lifted Devonshire Mall’s Labour Day trading.

Cutting through the clutter hasn't been easy for shopping center teams this back-to-school season. Much of the web banter has been focused on COVID, vaccination, in-person vs. virtual education, and protective mask policies. To reach its custom[...] Tactics Subscribers Read More...

Cooking up a PR Storm

Food & Beverage, Food Court Promotions

This F&B destination called on the experts to promote its launch.

Foodies all have their go-to culinary gurus. One Aussie center managed to collaborate with two of them to tempt shoppers' taste buds and generate traffic at its new Fresh Food Precinct. The precinct is a major component of Belmont Forum's A$6[...] Tactics Subscribers Read More...

This New Concept Could Drive Food Court Sales

Food & Beverage, Food Court Promotions

Fooda brings a new eatery to The Shops at North Bridge every weekday.

Here's a different angle on food court leasing for you: Rent space to one tenant and get a rotating set of eateries out of it. That's what The Shops at North Bridge in Chicago will be doing all summer long and right through to Halloween, thanks [...] Tactics Subscribers Read More...

Shoppers Step onto Theater of Retail Stage

Food & Beverage, Food Court Promotions

Westfield Innaloo retailers challenge their customers to a series of eating contests.

While some malls try to attract people to their food courts with frequent shopper cards and dinner-and-a-movie combos, Westfield Innaloo is offering patrons their 30 seconds of fame. On June 25, it will host an 'Innaloo V Food' contest that will[...] Tactics Subscribers Read More...

CDS Digital Hoarding Drives Traffic to CF Markville’s Food court

Food & Beverage, Food Court Promotions, Sales Promotions & More

Cineplex Digital Solutions (CDS) uses digital hoarding and interactive kiosks to help CF Markville drive traffic to its Express Eatery food court.

You might not be dreaming of a spicy chicken wrap while you’re trying on a pair of shoes at the mall, but Cineplex Digital Solutions (CDS) thinks it can plant that idea in your head with its digital hoarding and interactive kiosks. It recently[...] Tactics Subscribers Read More...

How Much Heat Could You Handle?

Food & Beverage, Food Court Promotions

JCube is calling all shoppers to take its So Spicy Challenge to win a flight to Japan.

What would you do to win free return tickets to Japan? Some determined shoppers at the JCube mall in Singapore are willing to test themselves and their taste buds for that chance by participating in the So Spicy Challenge. Created as a playfu[...] Tactics Subscribers Read More...

Raine Square Tackles Shoppers’ Snack Attacks

Food Court Promotions, Sales Promotions & More

Australian center hopes to carve out a new F&B niche with a guerrilla campaign.

Shopping centers have most of their customers' food needs covered with sit-down restaurants, quick-service vendors and coffee shops galore. But what about those cravings one gets outside of the breakfast, lunch and dinner slots? Raine Square is [...] Tactics Subscribers Read More...

Forest Hill Chase Woos Families

Food Court Promotions, Sales Promotions & More

$10 gifts with fresh food purchase were among marketing tactics to support retailers and create consumer habit of visiting Fresh Food Precint.

The Australian mall has a whole line-up of activities and promotions planned to promote its new Fresh Food Precinct. Beginning this month and until June, it will host Family Fresh Weekends with midday special events like children’s cooking cla[...] Tactics Subscribers Read More...

One for the Early Birds

Food Court Promotions, Sales Promotions & More

Tampines Mall makes it easy for local residents, students and workers to start their day in its food court.

The flyer says it all. Singapore’s Tampines Mall wants shoppers to start the day off right, and preferably at one of its F&B outlets. This is the kind of no-fuss marketing strategy that could make your center’s food court the gathering place[...] Tactics Subscribers Read More...