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Entertainment, Special Events
Aussie centers make the most of contactless installations and online promotion ahead of this Lunar New Year.
If your center's promotional team is doing things right, its marketing budget allocation for 2021 is likely skewed toward retail categories that fall within essential services. It's a smart way to keep shoppers coming as they did pre-COVID. But[...]
This isn’t the best time for regular blind dates, but one with a book might be alright.
If these past holidays were any indication, deep connections are what Valentine's Day believers will be yearning for most this year. But it will be tough given social distancing and everyone's need to feel safe. That makes one German retailer's[...]
Entertainment, Special Events, Technology Lab
Aussie destination’s temporary installation stimulates visitors’ senses and offers a welcome creative outing.
Escapes from the everyday seem harder to pull off right now, which means it's the perfect time for retail destinations to up their entertainment game. At The District Docklands (Melbourne, Australia), Imaginaria is taking up some 10,765 sq. ft.[...]
Cadillac Fairview gives the game of golf a very Canadian twist at five of its properties.
Visiting shoppers won't have to worry about ending up in the bunker when they play Cadillac Fairview's creative brand of golf. They will, however, still need good hand-eye coordination. The Canadian developer is offering Frozen Fairways at five[...]
The German capital city center has just wrapped up a low-tech design project that gave visiting shoppers a creative outlet.
Some art techniques seem so simple until you see the pros at work. Bikini Berlin visitors found that out earlier this fall when the German container mall hosted the TapeArt design project by the Tape That collective and Klebeband, the adhesive [...]
PR expert, Matt Levinson shares his take on how the pandemic is changing shopping centers this holiday season.
With the holiday season right around the corner, retail leaders are wondering how to safely bring joy to customers while still adhering to social distancing measures. From Black Friday doorbusters to Santa photo ops, holiday events are typicall[...]
Malls will have a harder time convincing families to visit stores to collect goodies this year.
Retailers selling boxes of candy bars and other sweets might not run out of stock this Halloween, as some parents will choose to pass on trick-or-treating to shelter their children from possible COVID-19 infections. Likewise, it will take more [...]
Special Events, Style Lounge
Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.
Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...]
Keeping the witches and goblins traffic moving is a clever specialty retailer’s goal this year.
Your mall's event team might be worried about Santa keeping his annual appointment with shoppers, but first things first: Kids want candy for Halloween and there are ways to allow them the indulgence safely.
Party City isn't leaving its seas[...]
Design Portland’s Festival 2020 delivery format could serve as a blueprint for retail events.
Don't bother trying to estimate when shoppers' love affair with virtual events will start to fizzle out because it's looking less and less like a mere COVID-19 summer fling. Online content generators are getting better at assessing consumers' n[...]
