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Diaper Dash

Entertainment, Special Events

Shoppers at Riverdrive Mall were off to the races – baby races, that is.

To increase weekend traffic at Riverdrive Mall in Peace River, Alberta Marketing Director Sandra Demers held a competition for babies called Diaper Dash. The event included babies of four different age categories; 6-9 months, 10-12 months, 13-15[...] Tactics Subscribers Read More...

Spitting Image

Catwalk Shows, Community Room, Entertainment, Special Events, Style Lounge

Over 600 people attended Coventry Mall’s “Mom and Me Look Alike” Mother’s Day contest.

More than 600 people turned up at Coventry Mall in Pottstown, Pennsylvannia for an unusual Mother's Day contest that raised the question of family similarities. It was called the "Mom and Me Look Alike" contest. The event was tied in with a fash[...] Tactics Subscribers Read More...

Scream of Death

Entertainment, Special Events

Cielo Vista Mall really gives shoppers something to scream about.

Marketing Director Cindy Avila of Cielo Vista Mall in El Paso, Texas was tired of just having the usual trick or treating for kids at Halloween. One of her food merchants suggested a Halloween Screaming Contest to break the routine. "With the[...] Tactics Subscribers Read More...

Ninjas in Action

Entertainment, Special Events

Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York.

Ninja Turtles and other cartoon characters were a huge draw for Halloween at Clifton Country Mall in Clifton Park, New York. Assistant Marketing Director Jeanette Jordan says the event was affordable because it was held in conjunction with local[...] Tactics Subscribers Read More...

My Video Valentine

Charity Partnerships, Community Room, Entertainment, Special Events

Gateway Mall gives shoppers the chance to videotape a personalized message for their Valentine. Some proceeds of the event benefited charity.

Many Valentine's Day enthusiasts in Bismarck, North Dakota opted for the creative approach to surprise their loved ones on February 14 this year. They responded to Gateway Mall's Valentine Video promotion. "We ran 50, 30-second announcements [...] Tactics Subscribers Read More...

Matinee Madness

Entertainment, Special Events

Springfield Mall’s Summer Movie Circus, a free movie program for kids, is back and more popular than ever.

A free movie program for children is taking center stage at a Virginia shopping center. Springfield Mall in Springfield, Virginia has a prime location in the center of the community. As a result, it has become a natural arena for community-orien[...] Tactics Subscribers Read More...

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