A Penny Saved . . .

Entertainment, Special Events

Melbourne Square’s “Window Shopping” ad campaign used a “Penny Wise” character to share consumer tidbits, product news and trends, and sale information about the mall’s stores. Penny also appeared in a full-page newspaper ad each month, advertising upcoming events.

Like more and more shopping centers, Melbourne Square in Melbourne, Florida recognized that its consumers were most interested in lower prices, selection, quality and customer service. So it created a "Window Shopping" advertising campaign that [...] Tactics Subscribers Read More...

Elvis is Alive!

Entertainment, Sales Promotions, Sales Promotions & More, Special Events

Elvis impersonator and singer Ray Maas helped Jessamine Mall ring in its 12th anniversary.

When the time came to celebrate the 12th anniversary of Jessamine Mall in Sumter, South Carolina, Elvis impersonator and singer Ray Maas was brought in to awaken the spirit of Elvis. "I think a lot of people were skeptical when we first had R[...] Tactics Subscribers Read More...

Cupid Is Back

Entertainment, Special Events

For Valentine’s Day at North Park Mall, an empty space instead showcased an eight-foot heart with Cupid, where shoppers could write a message to their sweetheart. The messages were read aloud on air by a live remote radio station.

For Valentine's Day this year, Marketing Director Suzy Yoder at North Park Mall in Marion, Indiana has created a promotion that will put empty storefront space to good use. She will have a local artist create a display of an eight-foot heart wit[...] Tactics Subscribers Read More...

Mountain in the Mall

Entertainment, Special Events

Mall of Memphis drew thousands to test their mettle on the Mountain In The Mall. Thanks to its partnership with JanSport Apparel, the event took place at no cost to the mall.

What does one do with a 16-foot high, 2,500-lb mountain? Climb it, naturally. Thousands of people visited Mall of Memphis in Memphis, Tennessee recently to test their climbing skills on the Mountain In The Mall. And, it all took place at no cost[...] Tactics Subscribers Read More...

Vocal Spotlight

Entertainment, Sales Promotions, Special Events

Kildonan Place was host to the YTV Vocal Spotlight called “The Great Canadian Talent Search”.

Some young singers from Winnipeg, Manitoba had a rare opportunity last fall to show off their talent to the local music industry at Kildonan Place. The shopping center was the site of the regional YTV Vocal Spotlight entitled The Great Canadian [...] Tactics Subscribers Read More...

To Be or Not To Be

Entertainment, Sales Promotions, Special Events

Lakeside Shopping Center journeyed back in time to the Renaissance for its Youth Enrichment Series (YES) program.

This past summer, for an entire month, Lakeside Shopping Center in Sterling Heights, Michigan took a journey back in time to the Shakespearean era. It was during the center's second annual Youth Enrichment Series program, also known as YES. "Las[...] Tactics Subscribers Read More...

Tarzan King of the Mall

Entertainment, Special Events

Kingsway Garden Mall made Father’s Day special by holding a contest for dads to win a trip for four to Disneyland.

Unlike Mother's Day, Father's Day is not considered a traditional retail event, says Marketing Director Karen Hope of Kingsway Garden Mall in Edmonton, Alberta. For this reason she decided to promote the notion of gift giving for Father's Day th[...] Tactics Subscribers Read More...

Live Haunted House

Community Room, Entertainment, Fundraisers, Special Events

A haunted house attraction fulfills Crossroads Mall’s commitment to its community, in addition to generating traffic.

For the last two years, Crossroads Mall in Roanoke, Virginia has benefited from the efforts of a local fund raising organization that holds a Halloween "Haunted House" in the center court. It's an ideal way to put empty store space to good use, [...] Tactics Subscribers Read More...

Pumpkin Patch

Charity Partnerships, Community Room, Entertainment, Special Events

Through its partnership with a radio station, Muncie Mall got people excited for Halloween while raising funds for charity.

Nothing could get people more in the mood for Halloween than a "Pumpkin Patch", thought Marketing Director Julie Heigel of Muncie Mall in Muncie, Indiana. The idea actually came out of a brainstorming session with their regular, country radio co[...] Tactics Subscribers Read More...

Kid Business

Entertainment, Sales Promotions & More, Special Events

Children manned stores and sold their own goods at Lake Beaumaris Mall. The extra traffic translated to increased sales.

Many shoppers, particularly kids, couldn't imagine the intricacies of operating a successful retail business. To bring children into the world of retail, and get them acquainted with some of the merchants at Lake Beaumaris Mall in Lake Beaumaris[...] Tactics Subscribers Read More...