Cub Scouts satisfied their need for speed at Villa Italia Mall, racing specially-designed cars through the center as part of their annual Pinewood Derby.

Biggs Park Mall event that saw 20 shoppers realize their dream and become The King for a day.

Lenox Square—one of the largest centers in the U.S.—was undergoing construction and wanted to let shoppers know it was still open for business, with its regular caliber and selection of stores. “A Stroll Through Lenox Square” was created to showcase the center’s 200+ stores to the city’s hosts, the Atlanta Concierge Society members, so they could see everything the mall can offer their guests.

Free event offered visitors an Exosquad set, photo ops with the show’s cast, and a chance to win a trip to tour Universal Studios Hollywood.

Some 5,000 shoppers in Kamloops, British Columbia, took part in a five-hour Mardi Gras street party hosted by the Kamloops Business Improvement Area Association. Activities ranged from a dunking tank and apple bobbing to dart throwing and bean-bag tossing. The festivities cost the association $260, and generated $5,765 in revenue.

While Miss America was being crowned, all eyes were on a group of cute canines at Eastland Center’s “All American Dog Pageant”. Judges assessed the pooches as they competed in swimsuit, talent, and sportswear competitions. The media loved the event, which garnered publicity valued at over $48,000.

In Los Angeles, Eagle Rock Plaza spruced up Santa’s arrival by replacing his sleigh with a red Ferrari. Plans were already in place for next year, when he would arrive in a Jacuzzi-equipped limousine, along with Elvis and Marilyn Monroe impersonators.

Biggs Park Mall staged a “Pretty in Pink Tea Party and Doll Look-alike Contest” for its young shoppers. The inexpensive event was good for community relations, and because the event only lasted an hour, most of the girls and their moms stayed in the mall to shop and have lunch.

Lakewood Center Mall pits 70 contestants, ages 8 to 14, against each other in an annual 2-hour bubblegum blowing contest.

Tired of high prices and mediocre entertainment, Penn Square Mall created “The Penn Square Players”—a six-member theater troupe that performs for children. The Players produce about four shows a year, in parallel to the center’s seasonal themes and activities.