Line-up Your Holiday Headlines

Grabbing headline space for your Holiday shopping message takes planning and commitment.

Finding your mall’s Santa and his Holiday team basking under the harsh lights of a police line-up is one way to get your shopping center’s name into the news headlines. But such controversial media coverage is likely more than the average ma[...] Tactics Subscribers Read More...

Wednesday Duties

Celebrity Appearances, Entertainment, Special Events

Star-studded yet community focused events helped strengthen Olivium Outlet Centre’s brand and performance.

Olivium Outlet Centre (Olivium) in Istanbul, Turkey, turned Wednesday into the most exciting day of the week when it executed an award-winning public relations programme to build up the Olivium brand and give a much-needed boost to sluggish foot[...] Tactics Subscribers Read More...

An Interactive Safari Experience

Community Room, Entertainment, Special Events

As part of the Animal Tales & Trails program, kids at Crown Center could explore an exhibit featuring 20 special habitats.

For five weeks earlier this year it turned into a jungle at Crown Center in Kansas City, Missouri thanks to Animal Tales & Trails. The free program presented a series of interactive stations, a reading area, and special weekend programs that edu[...] Tactics Subscribers Read More...

Tracking Santa

Entertainment, Special Events, Technology Lab

NORAD celebrated the 50th anniversary of its Track Santa programme through a partnership with The Macerich Company.

This Christmas Eve should be a restful night for children across the United States. They’ll go to bed knowing that Santa has arrived safe and sound after his long journey from the North Pole. It’s all because The North American Aerospace Def[...] Tactics Subscribers Read More...

Harvest Time

Entertainment, Special Events

The entry deadline is fast approaching for the 2006 edition of the BCSC Purple Apples

It takes courage to examine one’s own work with a critical eye and it’s a challenge that shopping centre marketers take on daily. Footfall levels and end-of-trading tallies don’t lie but instead are sure signs of strategic marketing gone r[...] Tactics Subscribers Read More...

Lest We Forget

Community Room, Entertainment, Special Events

Brent Cross shopping centre in London, UK, helped to preserve the legacy of those who struggled through the dark times brought by World War II.

On 15th August 1945, just three months after the end of World War II in Europe, British prime minister Clement Atlee took his memorable news to the airways: “The last of our enemies is laid low.” Earlier, in compliance with the Potsdam Decla[...] Tactics Subscribers Read More...

A Monster-size Bash

Entertainment, Special Events

A visit from the famous green, one-eyed monster Mike Wazowski caused quite a stir at Hillsdale Shopping Center.

It was a monstrous affair at Hillsdale Shopping Center in San Mateo, California when the famous one-eyed Mike Wazowski came calling on a Tuesday night in March. One of the wacky stars from Disney on Ice presents Disney/Pixar’s Monsters, Inc., [...] Tactics Subscribers Read More...

A Wonderful Trip

Community Room, Entertainment, Special Events

Bonnie Doon Shopping Center’s shoppers had the chance to win a trip with Santa to his old neighborhood—Nunavut.

If you're looking for an exciting Christmas extravaganza, look no further than Bonnie Doon Shopping Centre in Edmonton, Alberta. Last Christmas the centre created a contest designed to increase donations to the Edmonton Christmas Bureau, to targ[...] Tactics Subscribers Read More...

That’s Entertainment!

Entertainment, Special Events

Clowns and magic shows are no longer enough to impress savvy consumers inundated with increasingly sophisticated retail entertainment choices.

It’s official, mall entertainment is back in fashion, but does it add value to your shopping center? When you look back at how the trends of entertainment have changed over the past 10 years, there was a time when almost every center in the UK[...] Tactics Subscribers Read More...

The Creative Marketing of Love

Customer Service, Special Events

For some malls, Valentine’s Day is just a blip on the radar; for others, it’s a going concern. We look at some of the latter malls’ celebrations and events.

As an occasion for marketing, the day of love couldn’t come at a better time. By February 14, many shoppers are fully consumed by the doldrums of winter, sidewalk sales are winding down and shoppers are in the mood to feel good again. But with[...] Tactics Subscribers Read More...