Marketing Complexion

Community Room, Entertainment, Special Events

Shopping centers open their eyes and minds to the new demographic reality.

Shopping is one of society's common denominators. People from all walks of life do it for self-indulgence. But ask consumers about their individual experience in your average mall, their sense of belonging there, and you might be surprised at ho[...] Tactics Subscribers Read More...

A Symphony In Lights

Décor Themes, Design Studio, Entertainment, Special Events

An entertaining Holiday Extravaganza of music and lights takes over at this Denver mall.

It was an exciting day in Denver, Colorado when officials at Northfield Stapleton announced that Denver´s newest shopping experience would premier a free holiday light show entitled Symphony In Lights. "We invite everyone in the region to co[...] Tactics Subscribers Read More...

Very Important Penguin Party

Entertainment, Special Events

Taubman shopping centers presents the world of Mumble inside Happy Feet snow globes.

With Happy Feet fever sweeping the nation, fans of the film were invited to get even closer to the world of the Emperor Penguins through a new interactive snow globe experience staged at 17 Taubman shopping centers located across America. The[...] Tactics Subscribers Read More...

Meeting with Superheroes

Entertainment, Special Events

The Incredibles descend on California’s Hillsdale Shopping Center for a Superhero event.

Bob Parr and his wife, Helen (better known as The Incredibles) used to be among the world's greatest crime fighters, battling evil and fighting crime on a daily basis. Fifteen years later they're living in the suburbs and enjoying normal lives w[...] Tactics Subscribers Read More...

Air Force One

Entertainment, Special Events

Nike steps out to celebrate the history of its popular Air Force sneaker at Mondawmin Mall in Baltimore.

Can you make an event around a pair of sneakers? If you're Baltimore's Mondawmin Mall you definitely can as was recently proved when the mall and its tenant, Downtown Locker Room, set out to celebrate the 25th anniversary of Nike's Air Force 1 b[...] Tactics Subscribers Read More...

Tight Quarters

Entertainment, Special Events

Big Brother will be watching every move contestants make, as they try to survive two weeks of living in a shop at The Potteries Shopping Centre.

They won’t need to turn into Tarzan or Jane to win immunity, but the participants in The Potteries’ Living in a Box contest will require creativity and stamina to survive the game. Launched on 23rd October in the UK centre, Living in a Box i[...] Tactics Subscribers Read More...

Blowing Away the Competition

Entertainment, Special Events

The famous Windy City of Chicago welcomes the stiff breeze of competition as the annual ICSC MAXI Awards showcase marketing skill and innovation within the shopping center industry.

The marketing-specific ICSC Fall Conference and Trade Show blew into the Windy City of Chicago during a warm and sunny stretch of late September. Entitled Impact!, the 2006 conference was staged at the majestic Hilton Chicago Hotel located on Mi[...] Tactics Subscribers Read More...

Shiver Me Timbers

Entertainment, Sales Promotions & More, Special Events

In the wake of Pirates of the Caribbean, Chantry Shopping Centre shivered shoppers’ timbers by randomly handing out free treasure.

The recent release of Pirates of the Caribbean Dead Man's Chest has once again subjected the masses to a serious case of pirate-fever. Not missing a chance to capitalize on the pirate trend, the crew at Andover's Chantry Shopping Centre in Engla[...] Tactics Subscribers Read More...

Game On!

Entertainment, Special Events

CentrO (Oberhausen, Germany) brought World Cup action to 3,000 fans using a 20-square-meter LED screen.

It was a perfect opening to the World Cup. Fans packed into the 3,000-seat Platz der Guten Hoffnung (Good Hopes Place) at CentrO in Oberhausen, Germany, to witness the home team register a convincing 4-2 victory over Costa Rica on 9th June, desp[...] Tactics Subscribers Read More...

STEP to Outer Space

Entertainment, Special Events, Technology Lab

Orlando Fashion Square Mall enclosed students in a space station simulator for 45 hours, while others acted as flight directors, communicators, engineers, specialists, and tour guides.

Florida's Orlando Fashion Square Mall recently had its shoppers eagerly exploring the heavens as it staged an extensive mission to outer space. The mall's mission astronauts, who participated in the 45-hour space simulation, were students, grade[...] Tactics Subscribers Read More...