Melbourne Central Unlocks Its Hidden Secrets

Shoppers get rewarded with gift cards for walking down the Aussie mall’s memory lane.

It takes about two clicks to obtain a shopping center’s full retail roster. But hidden passages and secret rooftops; uncovering those requires the help of an insider. Lucky for visitors to Australia’s Melbourne Central, historian and author,[...] Tactics Subscribers Read More...

World Peace Is Child’s Play at Willowbrook

Entertainment, Special Events

A Lego peace garden will be among highlights of the Canadian mall’s upcoming Family Day events.

Children learn a lot through play. Willowbrook Shopping Centre will soon give a few of them the space and inspiration to do just that while practicing living in harmony with others. This February 8, the Canadian mall will celebrate BC Family Day[...] Tactics Subscribers Read More...

The Broadwalk Puts Carnival Spin on Holidays

Entertainment, Special Events

Edgeware shopping center stands by traditional Christmas figures and rituals, but freshens them up for marketing savvy customers.

Angela Brooks isn’t getting caught up in the “damned if you do, damned if you don’t” trap of holiday retail programming. The center manager at The Broadwalk Centre in Edgeware, UK, is playing it safe this year by observing the yuletide t[...] Tactics Subscribers Read More...

The Shortest Day Comes to CF Pacific Centre

Entertainment, Special Events

Short film festival gives shoppers a break on one of the busiest shopping days of the year.

For many of us, December 22 passes in a blur of pre-Christmas chaos. The Winter Solstice may have the fewest daylight hours of the year in the Northern Hemisphere, but that doesn't cut down our lengthy to-do lists. But for those who are willing [...] Tactics Subscribers Read More...

JLL Positions its Centers as Holiday Hotspots

Entertainment, Special Events

Thirty participating centers aim to make themselves the place to be this holiday season.

If there's one thing every shopping center has on its Christmas wishlist, it's to be the place to go for holiday shoppers - the first spot on shoppers' minds when they think of a one-stop shop for gifts, fashion and holiday cheer. JLL-managed ce[...] Tactics Subscribers Read More...

Potsdamer Platz Brings the Alps to Berlin

Entertainment, Special Events

Many of these attractions are located outside, but surely some of the district’s 2.7 million annual holiday visitors will find a reason to step inside the Arcades to shop.

Come January, new Ice Stars will be crowned at Germany’s Potsdamer Platz. The amateur Ice Skating Talent 2016 competition will be one of the high points of Winter World, a multi-faceted holiday experience that the Berlin business, shopping and[...] Tactics Subscribers Read More...

Santa HQ Comes to Macerich Malls

Entertainment, Special Events

Image credits: HGTV

The company teams up with HGTV and others to create a digitally-savvy Christmas.

This holiday season, visitors to some Macerich centers will get to experience a new take on Santa's workshop, one reimagined for the 21st century. What does that mean? Selfies, tablets and digital portals, to start. Santa HQ is the result of [...] Tactics Subscribers Read More...

The Cat In the Hat at The Gardens Mall

Entertainment, Special Events

A unique collaboration brings the works of Dr. Seuss to the Florida mall.

The Gardens Mall is ringing in the new year with a very special event: an exhibition of the works of Theodor Seuss Geisel, Dr. Seuss. The center is working with the Ann Jackson Gallery of Atlanta, Georgia to present a collaborative, museum-qu[...] Tactics Subscribers Read More...

Spotlight on Pint-Size Style

Catwalk Shows, Entertainment, Special Events, Style Lounge

Scottsdale Quarter is about to host its first annual Fashion Week 4 Kids, a multi-day event to highlight children’s clothing designers.

Children tend to get a lot of attention during mall fashion events with their spontaneous skips down the catwalk, dressed in the latest styles. Well, they’re about to steal the entire show at Scottsdale Quarter. October 19 through 24, the WP G[...] Tactics Subscribers Read More...

A Rainforest Comes to Life at Robina Town Centre

Entertainment, Special Events

School holiday events bring Australia’s stunning local environments indoors.

When families come to visit Robina Town Centre over the school holidays, they'll find an environment transformed. Center Court has become a living rainforest, complete with hundreds of native Australian plants. It's part of the center's 'Your[...] Tactics Subscribers Read More...