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Melbourne Central offers a different take on mall-based cultural entertainment.

If you're developing a special event calendar for a shopping mall, chances are much of your planning will center on live performances, be they music acts, dance shows or children's plays. The management team at Melbourne Central, though, is figh[...] Tactics Subscribers Read More...

Hillsdale Kids Head to Hawaii

Entertainment, Special Events

California mall has planned May Day events that celebrate The Aloha State.

Kids like to use their imagination and they're in for a treat at Hillsdale Shopping Center. The California mall will be transporting members of its kids club to Hawaii to celebrate May Day in colorful fashion. They won't actually be boarding a p[...] Tactics Subscribers Read More...

Musgrave Mall Turns Parkade into Event Venue

Entertainment, Special Events

Level Five hosts everything from a night market to bridal fairs to music acts.

Musgrave is looking beyond traditional retail space to generate revenue, and it's found yet another source: its parkade. The South African shopping center's agency, Primedia Lifestyle Marketing Services, has turned the facility's fifth floor int[...] Tactics Subscribers Read More...

The Light to Host Secret Speakeasy Soiree

Entertainment, Special Events

The 1920s theme event will double as a fundraiser to help support the homeless.

Now here's an interesting proposition: Mark April 22 down on your calendar for a special dinner. Where? Who's Coming? What kind of food will be served? The Light isn't telling shoppers much of anything else, and it makes sense. It is, after all,[...] Tactics Subscribers Read More...

Kids Make Futuristic Gadgets at The Mall

Entertainment, Special Events

Young visitors got creative at The Mall Wood Green’s pop-up Gadget Design Center.

The Mall Wood Green in the UK was recently on the hunt for the most mind-blowing gadgets of the future, and it looked to kids to create them. Shoppers will soon be able to discover what ideas came out of the afternoon Gadget Design Center sessio[...] Tactics Subscribers Read More...

Park Royal Gets A Peek at NY Fashion Week

Entertainment, Special Events

Canadian center’s good working relationship with Michael Kors team pays off.

The Michael Kors label has just made its grand entrance at this year's New York Fashion Week, but shoppers at one Canadian mall had already plenty to post on their social pages before all the catwalk guests had made it to their seats. You see, P[...] Tactics Subscribers Read More...

Guinness World Records Seeks Mall Hosts

Entertainment, Special Events

Topping existing records and creating original ones both welcomed, organization says.

Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, it[...] Tactics Subscribers Read More...

Shoppers Get Portraits Etched in Chocolate

Entertainment, Special Events

The Artist links Hong Kong mall’s special event and promotion to charity fundraiser.

Not too may people can claim to have their face on a consumer product. That’s usually reserved for those of a certain status—from statesmen to artists. At Harbour City, though, ordinary shoppers are enjoying that privilege, thanks to a joint[...] Tactics Subscribers Read More...

Meadowhall to Appoint Student Director

Entertainment, Special Events

UK mall seeking insights on how to best engage would-be student customers.

Meadowhall in Sheffield, UK, has added an extra seat in its boardroom and it's reserving it for its first-ever student director. The shopping center has now launched a search to find the right person to officially join its management team and he[...] Tactics Subscribers Read More...

Mall Poet to Write a Poem a Day for a Year

Entertainment, Special Events

Challenging anthropological experiment part of a creative study on people and place.

We all have romantic notions about the creative process and which environments are most conducive to it. The beach, a cabin in the woods or the back corner of a boutique hotel’s café—these locations seem to fit the dreams. But a mall? Emma [...] Tactics Subscribers Read More...