Cherry Hill Photo, The Noerr Programs Unite

Seasonal programming companies complete merger, renew commitment to tech-based innovation.

The secret's out now: Cherry Hill Photo (Marlton, New Jersey) and The Noerr Programs (Arvada, Colorado) have completed the merger of their two firms, which provide Santa and Easter Bunny photo experiences at leading shopping center, hotel, retai[...] Read More...

WEM Lands Stop on Hit TV Show’s Tour

Entertainment, Special Events

Mega mall will take its shoppers as close as they can get to the Backstage set.

There's a lot that goes on in a performing arts school for teenagers, and many of West Edmonton Mall's (WEM) shoppers have been glued to their TV screen to watch the drama unfold on Fresh TV 's Backstage show on the Family Channel. They'll get e[...] Tactics Subscribers Read More...

Mall BossNotes Rallies Female Entrepreneurs

Entertainment, Special Events

Westfield partnered with Who What Wear to explore what it meant for women to take charge of their style and careers.

Dress the part, feel the part. That's pretty much what Westfield's recent BossNotes traveling event was all about. The developer teamed up with Who What Wear to present a series of three fashion and leadership mini-summits that brought together [...] Tactics Subscribers Read More...

DIX30 Pop-up Exhibit Draws Social Attention

Entertainment, Special Events

The Eggs-Pressionist public art installation featured nine established and budding artists.

What does staring at an art piece have to do with retail sales? Apparently a lot if you're a store owner at Quartier DIX30 in Montreal, Canada. Located on the city's South Shore, the center operates quasi like a micro-city, a destination that lo[...] Tactics Subscribers Read More...

Berlin Takes “Smart City” Show to the Mall

Entertainment, Special Events

Popup Lab Berlin moves shoppers to consider the German capital as a top destination.

This year's Hannover Messe recently thrust some 190,000 visitors ever closer to the Industrial Age 4.0. visitBerlin was there to present its own futuristic vision of a Smart City, with augmented reality avatars from VFXbox on hand to guide the a[...] Tactics Subscribers Read More...

City of Cake Coming to Trinity Leeds

Entertainment, Special Events

Tattooed Bakers to create cake replica of Leeds as part of indie food and drink festival.

Forget about your kale chips and green smoothies for a moment; who's craving some sponge cake? Soon there will be plenty of the calorie-rich, ganache filled treat at Trinity Leeds as the UK center hosts the City of Cake edible art show. Next Fri[...] Tactics Subscribers Read More...

Dream Birthday Parties? Northland Has Them

Entertainment, Special Events

Aussie mall set up contest craft tables during the recent school holidays.

How's this for a proposition? Sit down at a craft table, grab a few crayons, sketch out the ultimate birthday party, and actually get a chance to see it become a reality. That's what the Northland Shopping Centre's Best Birthday Ever recurring c[...] Tactics Subscribers Read More...

Now Here’s an Event for an Upscale Center

Entertainment, Special Events

The Beach challenges its visitors to a few games of outdoor snookball under the sun.

How's your foot-eye coordination? We know it's a bit of an odd thing to think about, but you'd get it if you were playing on the snookball field that The Beach has set up. In classic Dubai fashion, the center is presenting somewhat familiar ente[...] Tactics Subscribers Read More...

K11 Blends Offline & Online for Latest Exhibit

Entertainment, Special Events

Hong Kong mall guides visitors through an art journey that stimulates the senses.

Take the idea of responsive Web design and apply it to a made-for-retail art exhibit, and you'll get K11's Urban Sense. Through May 15, the art-focused mall is hosting the exhibition that offers a close look at Hong Kong's urban environment and [...] Tactics Subscribers Read More...

Instagram Pop-up Gallery is Open at Bluewater

Entertainment, Special Events

Instagram selfies and other winning images form an exhibit made for millennials.

@IGersKent is a community of Instagram fans in Kent, UK, that have been very active recently. Over the past year, it ran monthly themed competitions and has amassed a collection of 1,850 images that represent snippets of its members' lives. The [...] Tactics Subscribers Read More...