Summer on a High Note

Quartier DIX30 adds yet another venue to its growing list of entertainment spots.

Quartier DIX30 doesn't seem to be into swapping its marketing strategies for the sake of change. It would rather build on them. After revisiting its Eggspressionist Art exhibit and giving it a benevolent twist earlier this spring, the Canadian c[...] Tactics Subscribers Read More...

Fore on the Mall Green

Entertainment, Special Events

Golf lessons among activities on offer for kids at The Americana at Brand.

The next Dustin Johnson or Lexi Thompson might have been found at The Americana at Brand this year. The California center just wrapped up its Junior Summer Golf Series, leaving participants ages seven through 12 with honed skills in putting, chi[...] Tactics Subscribers Read More...

Kids to Get Sporty at The Forum

Entertainment, Special Events

The shopping center’s Sporting Summer begins in a month.

There's nothing like standing in a classroom full of restless children to spoil a teacher's back-to-school experience. That shouldn't happen in Sittingbourne (UK) if marketers from The Forum have their way. They've organized a series of sporting[...] Tactics Subscribers Read More...

Culture Matters at Westfield Australia

Community Relations, Special Events

Developer’s shopping centers across the country to host NAIDOC Week events.

Westfield's developments are known to be infused with a strong retail brand identity. However, each location is within a community with its own history and culture. That reality isn't lost on the company's marketers who are implementing a major [...] Tactics Subscribers Read More...

A World of Fragrances

Entertainment, Special Events

Westside shopping center has some fun with its beauty category marketing.

What does the Orient smell like? Shoppers at Westside in Switzerland have until the end of this month to find out. The mall set up six sensory stations for its World of Fragrances installation, and it is challenging visitors to stop by, take a w[...] Tactics Subscribers Read More...

Life Meets Tech at Broadgate

Special Events, Technology Lab

UK center to explore the future of humans and technology with event series, pop-up installations.

A series of events and pop-up installations at a UK shopping center illuminates the new era in which us humans have been thrust: Survival of the Techiest. Whether visitors will be in observation mode or ready to learn new skills, they'll gain a [...] Tactics Subscribers Read More...

NYC Exhibit Engages Public by Design

Entertainment, Special Events

The Big Apple’s renovated plaza gets another piece of participatory public art.

Times Square in New York City keeps on rejuvenating itself with pop-up installations that are not only visually stimulating, but also bring visitors right into the design process. Design Pavilion recently presented a series of interactive displa[...] Tactics Subscribers Read More...

Runners Who Go Bump in the Night

Entertainment, Special Events

Swiss shopping center is the official host of a special spring event.

There are no ghouls or long-legged beasts in this entertaining initiative, so not to worry. However, for some, keen runners are different creatures and they invaded a Swiss mall last month for a flash edition sporting event. On May 6, residen[...] Tactics Subscribers Read More...

Out of the Box: The Docks Dome

Entertainment, Special Events

Docks Bruxsel is just weeks away from launching its new rooftop event venue.

It looks like something out of James Bond movie: a mysterious high-tech facility perched on a rooftop, with panoramic terraces and an airy glass-covered walkway. This Belgian special event hall hasn't officially opened yet, but the bookings are [...] Tactics Subscribers Read More...

Plate Expectations Draw Shoppers In

Food & Beverage, Special Events

Aussie mall sends its patrons on a path of discovery with a pop-up F&B program.

Over the past 20 years, Tasting Australia has given food lovers an annual festival celebrating its region's full gamut of culinary trailblazers, from paddock to plate. For the first time this spring, it's bringing the event to the mall with pop-[...] Tactics Subscribers Read More...