High Society Dinners at the Mall

Forget the old notions of posh vs. casual, retail centers are now considered appropriate venues for exclusive events.

The society pages of lifestyle magazines are no longer the only places to catch the latest A-lister sightings; there are blogs and e-zines for that. Likewise, organizers of the VIP events themselves are seeking locales beyond traditional venues [...] Tactics Subscribers Read More...

Tenants to Share the Inside Scoop

Entertainment, Special Events

Retailers are at the heart of this shopping center’s workshops.

Convincing connected shoppers to visit a store isn’t easy, especially if all that it is selling is merchandise. One retail center has come up with a marketing event that demonstrates the true value of brick-and-mortar shops and the people who [...] Tactics Subscribers Read More...

The Bells (and Tills) Are Ringing

Entertainment, Special Events

Brace yourselves for a lot of Royal Wedding-themed marketing.

With HRH Prince Harry due to marry fiancee Meghan Markle in St. George's Chapel at Windsor Castle on May 19, retail marketers have caught the British royal fever. Walnuts Shopping Centre in Kent (UK), for one, intends to go all out with a street[...] Tactics Subscribers Read More...

Sometimes You’ve Got to Tone Things Down

Entertainment, Special Events

Shopping center and partner give customers a little bit of peace.

In the era of Me, consumers expect to be able to retreat to their own pods whenever and wherever they choose, even at the mall. This retail destination recently had a proposition for them and here's a hint: It didn't involve the sound of childre[...] Tactics Subscribers Read More...

No Fake Social Media Followers Here

Social Media Campaigns, Special Events

Developer works with specialist agency to connect with lifestyle bloggers.

Navigating the world of online marketing is like walking through a minefield these days. You never know when you're going to inadvertently take a step in the wrong direction, which is why retail teams are collaborating with experts who can help [...] Tactics Subscribers Read More...

On the Dino Trail

Entertainment, Special Events

Bluewater hits two marketing goals with a charity-linked exhibit.

Bluewater (Kent, UK) has turned its halls into paths along an adventure trail, one that takes shoppers back quite a few millennia. Explorers Rhys and Rosie are accompanying children on the center's Roar-some Dino Trail in search of exciting enco[...] Tactics Subscribers Read More...