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Entertainment, Special Events
Cadillac Fairview gives the game of golf a very Canadian twist at five of its properties.
Visiting shoppers won't have to worry about ending up in the bunker when they play Cadillac Fairview's creative brand of golf. They will, however, still need good hand-eye coordination. The Canadian developer is offering Frozen Fairways at five[...]
Community Relations, Community Room, Entertainment
The shopping center has moved much of its programming to the Web to mitigate the impact of COVID-19 on its placemaking efforts.
An indoor community parade? Out of the question this holiday season. Westshore Town Centre (Westshore – Victoria, Canada) had to cancel its annual event due to COVID-19 concerns, but it still honored its tradition of facilitating local connec[...]
Entertainment
Station Park’s event staff gets creative for a socially distanced line-up.
It didn't take long for CenterCal Properties to get into proactive mode after COVID-19 hit. Back in spring, it could already see the writing on the mall walls and figured that it needed to change course if its centers were going to deliver some[...]
The German capital city center has just wrapped up a low-tech design project that gave visiting shoppers a creative outlet.
Some art techniques seem so simple until you see the pros at work. Bikini Berlin visitors found that out earlier this fall when the German container mall hosted the TapeArt design project by the Tape That collective and Klebeband, the adhesive [...]
PR expert, Matt Levinson shares his take on how the pandemic is changing shopping centers this holiday season.
With the holiday season right around the corner, retail leaders are wondering how to safely bring joy to customers while still adhering to social distancing measures. From Black Friday doorbusters to Santa photo ops, holiday events are typicall[...]
Entertainment, Grand Openings
Public market operator hopes that this won’t be shoppers’ last rodeo.
There's no point in getting hung up on what a summer grand opening could have been like if COVID-19 hadn't hit the retail market. For one California destination, a delayed launch has meant more time to regroup, adapt, and get ready for its debu[...]
Malls will have a harder time convincing families to visit stores to collect goodies this year.
Retailers selling boxes of candy bars and other sweets might not run out of stock this Halloween, as some parents will choose to pass on trick-or-treating to shelter their children from possible COVID-19 infections. Likewise, it will take more [...]
Entertainment, Sales Promotions & More
With social shopping on the rise, the time is ripe to broadcast mash-ups of entertainment, how-to guides, and tenant promotions.
Crossing your fingers won't break up the love affair that consumers currently have with their TV sets and digital screens. So, do your retailers a favor: Offer shoppers compelling content that will rebuild traffic to your property.
At Melbo[...] Tactics Subscribers Read More...
Special Events, Style Lounge
Retail’s new magic formula to cast a spell on fashionistas combines digital hooks with IRL perks.
Omnichannel retailing is now a given, but the exact locale of on-site experiences changed once COVID-19 took hold. Marketers who've managed to shake the sand off their heads are realizing that, for many consumers, "the third place" has become t[...]
Keeping the witches and goblins traffic moving is a clever specialty retailer’s goal this year.
Your mall's event team might be worried about Santa keeping his annual appointment with shoppers, but first things first: Kids want candy for Halloween and there are ways to allow them the indulgence safely.
Party City isn't leaving its seas[...]
