Sounds Spectacular

Entertainment, Special Events

Kenwood Towne Centre has a history of commitment to the arts, so it made sense for the Cincinnati Symphony Orchestra to set up and promote itself in-centre. The mall enjoyed free publicity, and the symphony’s following concerts saw attendance increases over 20%.

When Marketing Director Kathy Parsanko learned that the Cincinnati Symphony Orchestra had a deficit of $8 million, she wanted to do something to help dispel the group's elitist image and provide them some exposure. As a member of the Cincinna[...] Tactics Subscribers Read More...

Picture This!

Entertainment, Sales Promotions, Sales Promotions & More, Special Events

Pet photos with Santa proved to be lucrative for Moorestown Mall, bringing in more than double the entire day’s sales in just one evening.

They say that Christmas is a time for the whole family, and at Moorestown Mall that means pets. Last year, the Moorestown, New Jersey center put an unexpected twist on a classic holiday tradition when it extended an invitation to its shoppers to[...] Tactics Subscribers Read More...

A Penny Saved . . .

Entertainment, Special Events

Melbourne Square’s “Window Shopping” ad campaign used a “Penny Wise” character to share consumer tidbits, product news and trends, and sale information about the mall’s stores. Penny also appeared in a full-page newspaper ad each month, advertising upcoming events.

Like more and more shopping centers, Melbourne Square in Melbourne, Florida recognized that its consumers were most interested in lower prices, selection, quality and customer service. So it created a "Window Shopping" advertising campaign that [...] Tactics Subscribers Read More...

Elvis is Alive!

Entertainment, Sales Promotions, Sales Promotions & More, Special Events

Elvis impersonator and singer Ray Maas helped Jessamine Mall ring in its 12th anniversary.

When the time came to celebrate the 12th anniversary of Jessamine Mall in Sumter, South Carolina, Elvis impersonator and singer Ray Maas was brought in to awaken the spirit of Elvis. "I think a lot of people were skeptical when we first had R[...] Tactics Subscribers Read More...

Cupid Is Back

Entertainment, Special Events

For Valentine’s Day at North Park Mall, an empty space instead showcased an eight-foot heart with Cupid, where shoppers could write a message to their sweetheart. The messages were read aloud on air by a live remote radio station.

For Valentine's Day this year, Marketing Director Suzy Yoder at North Park Mall in Marion, Indiana has created a promotion that will put empty storefront space to good use. She will have a local artist create a display of an eight-foot heart wit[...] Tactics Subscribers Read More...

Mountain in the Mall

Entertainment, Special Events

Mall of Memphis drew thousands to test their mettle on the Mountain In The Mall. Thanks to its partnership with JanSport Apparel, the event took place at no cost to the mall.

What does one do with a 16-foot high, 2,500-lb mountain? Climb it, naturally. Thousands of people visited Mall of Memphis in Memphis, Tennessee recently to test their climbing skills on the Mountain In The Mall. And, it all took place at no cost[...] Tactics Subscribers Read More...

All Dressed Up and a New Place To Park

Entertainment, Grand Openings

Broadway Plaza aims to entice female shoppers and encourage evening shopping with state-of-the-art lighting and security systems.

A major earthquake in 1989 severely damaged the parking facility at Broadway Plaza in Walnut Creek, California. But rather than rebuild the same structure as it was, Broadway's developers decided to upgrade the 2-level, 425-space lot to a 5-leve[...] Tactics Subscribers Read More...

Farmers Market Jamaica

Food & Beverage, Food Court Promotions, Grand Openings, Sales Promotions & More

An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica.

An all-day celebration kicked off the opening of phase 1 of a new Food Hall at Farmers Market Jamaica in Jamaica, New York. The Food Hall has three food retailers and a 250-seat atrium. Four additional food establishments will open early in 1993[...] Tactics Subscribers Read More...

Vocal Spotlight

Entertainment, Sales Promotions, Special Events

Kildonan Place was host to the YTV Vocal Spotlight called “The Great Canadian Talent Search”.

Some young singers from Winnipeg, Manitoba had a rare opportunity last fall to show off their talent to the local music industry at Kildonan Place. The shopping center was the site of the regional YTV Vocal Spotlight entitled The Great Canadian [...] Tactics Subscribers Read More...

To Be or Not To Be

Entertainment, Sales Promotions, Special Events

Lakeside Shopping Center journeyed back in time to the Renaissance for its Youth Enrichment Series (YES) program.

This past summer, for an entire month, Lakeside Shopping Center in Sterling Heights, Michigan took a journey back in time to the Shakespearean era. It was during the center's second annual Youth Enrichment Series program, also known as YES. "Las[...] Tactics Subscribers Read More...