Strand Showcases Style

Catwalk Shows, Entertainment, Style Lounge

The Strand shopping center was host to some of Australia’s top fashion designers, who battled it out on the catwalk.

The Strand shopping center in Sydney, Australia has long supported Australia's top designers. So it was fitting for the stylish center to provide its perfect venue to toast the next generation of big names in fashion. Recently, Australia's ho[...] Tactics Subscribers Read More...

Next Exit: Fashionland

Entertainment, Style Lounge

Canada’s TransLink gave its SkyTrain transportation campaign the style treatment.

When you have places to go and fashions to buy, there’s no time for the hassles of traffic and parking. Just hop on the SkyTrain and get whisked away to your favourite shopping centre. It’s a tempting pitch that TransLink, the transportation[...] Tactics Subscribers Read More...

Game On!

Entertainment, Special Events

CentrO (Oberhausen, Germany) brought World Cup action to 3,000 fans using a 20-square-meter LED screen.

It was a perfect opening to the World Cup. Fans packed into the 3,000-seat Platz der Guten Hoffnung (Good Hopes Place) at CentrO in Oberhausen, Germany, to witness the home team register a convincing 4-2 victory over Costa Rica on 9th June, desp[...] Tactics Subscribers Read More...

STEP to Outer Space

Entertainment, Special Events, Technology Lab

Orlando Fashion Square Mall enclosed students in a space station simulator for 45 hours, while others acted as flight directors, communicators, engineers, specialists, and tour guides.

Florida's Orlando Fashion Square Mall recently had its shoppers eagerly exploring the heavens as it staged an extensive mission to outer space. The mall's mission astronauts, who participated in the 45-hour space simulation, were students, grade[...] Tactics Subscribers Read More...

Line-up Your Holiday Headlines

Entertainment, Special Events

Grabbing headline space for your Holiday shopping message takes planning and commitment.

Finding your mall’s Santa and his Holiday team basking under the harsh lights of a police line-up is one way to get your shopping center’s name into the news headlines. But such controversial media coverage is likely more than the average ma[...] Tactics Subscribers Read More...

Wednesday Duties

Celebrity Appearances, Entertainment, Special Events

Star-studded yet community focused events helped strengthen Olivium Outlet Centre’s brand and performance.

Olivium Outlet Centre (Olivium) in Istanbul, Turkey, turned Wednesday into the most exciting day of the week when it executed an award-winning public relations programme to build up the Olivium brand and give a much-needed boost to sluggish foot[...] Tactics Subscribers Read More...

Space Adventures

Entertainment, Loyalty Programs, Sales Promotions & More

Forum Madeira’s Children on the Moon program gives little ones a chance to discover the wonders of space.

The common area in Portugal’s Forum Madeira is probably as close to outer space as local school children will ever get. On 5th April, the shopping centre launched Children on the Moon, a new program that teaches young visitors, ages five to 10[...] Tactics Subscribers Read More...

An Interactive Safari Experience

Community Room, Entertainment, Special Events

As part of the Animal Tales & Trails program, kids at Crown Center could explore an exhibit featuring 20 special habitats.

For five weeks earlier this year it turned into a jungle at Crown Center in Kansas City, Missouri thanks to Animal Tales & Trails. The free program presented a series of interactive stations, a reading area, and special weekend programs that edu[...] Tactics Subscribers Read More...

A Whimsical Quest

Entertainment

Creative marketers take children on a unique adventure with Seymour the Frog.

Last Christmas, in a town called Scranton (Pennsylvania) on the east coast of the USA, a lovable character called Seymour the Frog went on a whimsical quest in search of Santa to learn just what was the greatest gift of all. His adventures were [...] Tactics Subscribers Read More...

Stars have the Power to Attract Big Crowds

Celebrity Appearances, Entertainment

Celebrity appearances are a tool that shouldn’t be underestimated. Potential customers will flock to meet their favorite stars, while scoop-seeking media help to spread the word.

Act One Fade into a chaotic scene. The Paparazzi is in a wild frenzy, shoppers are openly gawking, and flash bulbs are quickly popping. What's all the excitement? It’s Michael Jackson outed in a Dubai mall dressed in the traditional full bu[...] Tactics Subscribers Read More...