Circus Act

Using free entertainment to attract shoppers.

Vaughn Mills is banking on consistency to attract families this year. The Canadian mall has just launched its Sensational Saturdays entertainment series. “In a time when families are focused on stretching their limited dollars, this series [...] Tactics Subscribers Read More...

From Artist to Mentor

Entertainment, Special Events

Florida Highwayman shares his knowledge with art students at The Gardens Mall.

Students at America’s Bak Middle School of the Arts are likely more familiar with street artist Shepard Fairey’s Obama posters than with the works of the Highwaymen, a group of African-American travelling artists who rose to fame between the[...] Tactics Subscribers Read More...

A Shoe-Lover’s Affair

Catwalk Shows, Entertainment, Sales Promotions, Sales Promotions & More, Style Lounge

A more Web-savvy Bayview Village hosts another category marketing campaign.

Sequels are tricky. They can turn a creative franchise into a gold mine or they can send intended audiences running for their lives. So far, Bayview Village’s Ultimate Shoe-Lover’s Event looks like a keeper. On February 9, the Canadian sh[...] Tactics Subscribers Read More...

Fairy Tale Shopping

Customer Service, Entertainment, Technology Lab

Keeping youngsters entertained with free-to-rent MP3 players.

Stadion Center in Vienna, Austria has introduced a service for restless little ones: MP3 players that shoppers can rent for free from the customer service desk. The devices are pre-loaded with music and recordings of popular fairy tales to keep [...] Tactics Subscribers Read More...

Pop That Corn!

Customer Service, Entertainment, Technology Lab

A look at a child-minding area, complete with a mini movie theatre.

CenterWest in Graz, Austria has a nifty alternative to traditional storytime at its Kinderland play area. The center runs a mini movie theatre where children ages three through 12 can watch popular films. The Kinderkino is open weekdays from [...] Tactics Subscribers Read More...

Web Watch: MetroGnome Vodcasts Go Live

Entertainment, Mall Websites

MetroCentre’s MetroGnomes get their own video podcasts online.

http://www.the-metrognomes.co.uk MetroCentre has given its MetroGnomes costumed characters some star appeal with a new Website that agency Robson Brown created. The U.K. mall’s beloved Herbert, Sherbert, Maggot and Rusty now have their o[...] Tactics Subscribers Read More...