Vampire Watch

Charity Partnerships, Entertainment, Style Lounge

Dubois Mall helps out its community while hosting a Halloween event.

On October 3, America’s Dubois Mall plans to redefine the shopping center Halloween event while doing something good for the community. With the help of presenting partner All About a Party, the mall will put on its Scare Fair 2009, featuri[...] Tactics Subscribers Read More...

In the Company of Men

Entertainment, Special Events

The Chimes counters a decline in male traffic with its “Big Boy’s Toys” event.

Health activities and Father’s Day competitions haven’t brought The Chimes any closer to its male audience. In fact, that old promotional pitch has fallen on dead ears and, over the past two years, the UK shopping center’s research has rev[...] Tactics Subscribers Read More...

Despereaux To The Rescue

Deal Makers, Entertainment, Sales Promotions

Hillsdale Shopping Center increases its Santa sales by over 40 percent through its holiday promotional partnership with Universal Studios.

Hillsdale Shopping Center (Hillsdale) was anxiously waiting for business to pick up last December, anticipating an influx of holiday shoppers eager to find the right gifts for everyone on their list. But several days into the marquis month, the [...] Tactics Subscribers Read More...

Divine Décor Keeps Shoppers’ Spirits High

Décor Themes, Design Studio, Entertainment, Fundraisers

Malls brought a little levity to the 2008 holiday shopping season as they braced for a drop in productivity. Have a look at these awe-inspiring displays.

By the time November 2008 rolled around, retailers had already been forewarned. The holiday shopping season would be a challenging one, perhaps their toughest one yet. Whether in America, Europe, Africa or Asia, the predictions were similar: [...] Tactics Subscribers Read More...

Red Nose Day at St. John’s Shopping Centre

Charity Partnerships, Community Room, Entertainment

St. John’s Shopping Centre hosted a series of activities to entertain shoppers and encourage them to donate to Comic Relief, an organization dedicated to fighting poverty.

The UK’s St. John’s Shopping Centre (St. John’s) raised £3,250 ($4,850) last month for Comic Relief, an organization dedicated to fighting poverty worldwide. St. John’s hosted a series of activities to entertain shoppers and encourag[...] Tactics Subscribers Read More...

Hannah Mania

Entertainment, Movie Theatre Premieres and Partnerships

Girls dressed up as Hannah Montana invade Sandton City, hoping to be picked to pose for their favorite pop star’s magazine.

The decibels likely hit record highs at Sandton City recently when the mall celebrated the South African premiere of Hannah Montana The Movie. Sandton City turned itself into a destination for fans of the pop star and TV phenomenon, hosting t[...] Tactics Subscribers Read More...

Make an Indulgence out of Convenience

Entertainment, Sales Promotions

If promoted right, small neighborhood centers can successfully become destinations for local shoppers seeking convenience and a little more.

The vast majority of shopping centers are ‘local’ and aim to target those living within their immediate vicinity—usually around twenty minutes’ travel time of the center. These small, neighborhood centers are convenient and familiar, and[...] Tactics Subscribers Read More...

Bloggers on Board

Community Room, Special Events

Moms have embraced the internet as the ideal tool for research, shopping, and connecting with other moms, and Simon Property Group capitalizes on that.

Motherhood and the Web seem to have been made for each other. Whether they stay at home to raise their kids or juggle a household and a career, moms have embraced the Internet as the ideal tool to conduct research, shop, express themselves and c[...] Tactics Subscribers Read More...

On the Campaign Trail

Entertainment, Sales Promotions, Style Lounge

Simon Property Group rolls out its own national fashion event, called Simon Fashion Now.

The economic downturn hasn’t prevented Simon Property Group from rolling out its national fashion event: Simon Fashion Now. This celebration of style treats shoppers to runway fashion shows and updates them on the latest trends in cosmetics an[...] Tactics Subscribers Read More...

Looking out for Furry Friends

Celebrity Appearances, Community Room, Fundraisers

The Gardens Mall raised awareness for a local animal sanctuary with a visit from its Easter Bunny, in addition to sponsoring a Celebrity Dog Wash.

The Gardens Mall took up the animal cause when its bunny stopped by the Safe Harbor Animal Sanctuary recently. The Garden Bunny visited with animals waiting for adoption at the shelter, which was rebuilt after being destroyed in a ravaging fi[...] Tactics Subscribers Read More...