There are half-price tickets up for grabs for shoppers who take on the responsibility of being designated drivers at beer-focused event.

Using a live celebrity performance can produce a lot of benefits, from attracting local media attention to encouraging word-of-mouth marketing to making lasting consumer impressions.

Introducing its Paper Pat personification is Sevenoaks’ way of dealing with its “social impairment” and get back on shoppers’ radar.

Reality TV series The Amazing Race has inspired a lot of copycat programs, but Billings Bridge delivered its own original competition on the Web.

Plaza Singapura’s dedication to families permeates every marketing program it develops, down to its giveaways.

Mall hopes that contest to find someone to play Santa’s grandma will appeal to Hispanic families in its catchment.

Monee Ponds Central raises its marketing voice so that shoppers finally get that it’s open for business on Sundays.

To keep teens interested in visiting, Greenstone Shopping Centre set up a Chill Lounge in its center court.

Reaching out to teens, Park Royal hosted Teen Movie Night in conjunction with a local radio station.

To get soccer fans off their couches, Brent Cross built a house right in its center, where male customers could lounge with like-minded fans while other visitors shopped in peace.