Animating a retail window is a sure way to stop shoppers in their tracks. That's what happened at The Square Camberley (UK) last Saturday when a mannequin came to life with the help of the Squish Pop-Up Theatre. Part of a new Miss High Leg Kick[...] Tactics Subscribers Read More...

The best spot to celebrate Father's Day? intu Xanadú believes it has that covered and then some. The Spanish retail and leisure destination actually marked the occasion this past weekend and Happiness Day is one fell swoop, sharing gift, shopp[...] Tactics Subscribers Read More...

Well, this is a good problem to have: Australia's Pacific Fair has already filled the 300 available spots for The Big Easter Scramble, the festive egg hunt that it will host this coming Saturday. Some 3,000 colored plastic eggs were hidden thro[...] Tactics Subscribers Read More...

Merely confident or boastful? How one qualifies Showfields' self-positioning as an unparalleled retail destination is a matter of opinion but this entire month the eclectic store is focusing shoppers' attention on Women of Wonder (WOW), the fem[...] Tactics Subscribers Read More...

Instead of handing out roses and chocolates to whomever happened to be walking its halls on Valentine's Day, Desert Ridge Marketplace turned itself into a destination for couples ready to profess their love in public by walking down the Love Lo[...] Tactics Subscribers Read More...

The event team from Boxpark Shoreditch in London is promising visitors a stigma-free experience as they search for kindred spirits this upcoming Valentine's Day. It will do it with some help from an A-list band.

On February 14, singles will [...] Tactics Subscribers Read More...

A number of forces are pushing shopping center operators to see their on-site parking facilities in new ways. Staff at Pacific Fair (Broadbeach, Australia) have been aware of the amenity's potential for a while and earlier this month they showe[...] Tactics Subscribers Read More...

CapitaLand's promotional deal with POP MART to develop the recent Jolly Molly Christmas campaign was no doubt a real PR coup, given the success that the pure player has had in creating pop-culture products based on some well-known show and game[...] Tactics Subscribers Read More...

Dinner and a movie are still very much on the roster at Washington Square (Portland, USA) for couples wishing to celebrate Valentine's Day. Tickets are already on sale online for the Love Struck Drive-in, a series of rom-com and tear-jerker dou[...] Tactics Subscribers Read More...

Open. closed, off again, on again. Sound familiar? For shopping center operators, the COVID-19 pandemic and its series of variant-generated waves have turned their marketing playbooks into idea troves rather than hard-fast activation calendars.[...] Tactics Subscribers Read More...