Shoppers Get Portraits Etched in Chocolate

The Artist links Hong Kong mall’s special event and promotion to charity fundraiser.

Not too may people can claim to have their face on a consumer product. That’s usually reserved for those of a certain status—from statesmen to artists. At Harbour City, though, ordinary shoppers are enjoying that privilege, thanks to a joint[...] Tactics Subscribers Read More...

Meadowhall to Appoint Student Director

Entertainment, Special Events

UK mall seeking insights on how to best engage would-be student customers.

Meadowhall in Sheffield, UK, has added an extra seat in its boardroom and it's reserving it for its first-ever student director. The shopping center has now launched a search to find the right person to officially join its management team and he[...] Tactics Subscribers Read More...

Mall Poet to Write a Poem a Day for a Year

Entertainment, Special Events

Challenging anthropological experiment part of a creative study on people and place.

We all have romantic notions about the creative process and which environments are most conducive to it. The beach, a cabin in the woods or the back corner of a boutique hotel’s café—these locations seem to fit the dreams. But a mall? Emma [...] Tactics Subscribers Read More...

Melbourne Central Unlocks Its Hidden Secrets

Entertainment, Special Events

Shoppers get rewarded with gift cards for walking down the Aussie mall’s memory lane.

It takes about two clicks to obtain a shopping center’s full retail roster. But hidden passages and secret rooftops; uncovering those requires the help of an insider. Lucky for visitors to Australia’s Melbourne Central, historian and author,[...] Tactics Subscribers Read More...

World Peace Is Child’s Play at Willowbrook

Entertainment, Special Events

A Lego peace garden will be among highlights of the Canadian mall’s upcoming Family Day events.

Children learn a lot through play. Willowbrook Shopping Centre will soon give a few of them the space and inspiration to do just that while practicing living in harmony with others. This February 8, the Canadian mall will celebrate BC Family Day[...] Tactics Subscribers Read More...

JCPenney Knows Where the Real Santa Lives

Entertainment, Technology Lab

Shoppers got to head off on a special journey to Santa’s 3D world.

Kids are told every year how lucky they are that Santa would take time out of his busy schedule to drop by their local mall just to hear their Christmas wishes. JCPenney, however, figured that he had better things to do so this past December, it[...] Tactics Subscribers Read More...

The Broadwalk Puts Carnival Spin on Holidays

Entertainment, Special Events

Edgeware shopping center stands by traditional Christmas figures and rituals, but freshens them up for marketing savvy customers.

Angela Brooks isn’t getting caught up in the “damned if you do, damned if you don’t” trap of holiday retail programming. The center manager at The Broadwalk Centre in Edgeware, UK, is playing it safe this year by observing the yuletide t[...] Tactics Subscribers Read More...

The Shortest Day Comes to CF Pacific Centre

Entertainment, Special Events

Short film festival gives shoppers a break on one of the busiest shopping days of the year.

For many of us, December 22 passes in a blur of pre-Christmas chaos. The Winter Solstice may have the fewest daylight hours of the year in the Northern Hemisphere, but that doesn't cut down our lengthy to-do lists. But for those who are willing [...] Tactics Subscribers Read More...

JLL Positions its Centers as Holiday Hotspots

Entertainment, Special Events

Thirty participating centers aim to make themselves the place to be this holiday season.

If there's one thing every shopping center has on its Christmas wishlist, it's to be the place to go for holiday shoppers - the first spot on shoppers' minds when they think of a one-stop shop for gifts, fashion and holiday cheer. JLL-managed ce[...] Tactics Subscribers Read More...

Potsdamer Platz Brings the Alps to Berlin

Entertainment, Special Events

Many of these attractions are located outside, but surely some of the district’s 2.7 million annual holiday visitors will find a reason to step inside the Arcades to shop.

Come January, new Ice Stars will be crowned at Germany’s Potsdamer Platz. The amateur Ice Skating Talent 2016 competition will be one of the high points of Winter World, a multi-faceted holiday experience that the Berlin business, shopping and[...] Tactics Subscribers Read More...