Instagram Pop-up Gallery is Open at Bluewater

Instagram selfies and other winning images form an exhibit made for millennials.

@IGersKent is a community of Instagram fans in Kent, UK, that have been very active recently. Over the past year, it ran monthly themed competitions and has amassed a collection of 1,850 images that represent snippets of its members' lives. The [...] Tactics Subscribers Read More...

Get Inside the Digital Art Loop

Entertainment, Special Events

Melbourne Central offers a different take on mall-based cultural entertainment.

If you're developing a special event calendar for a shopping mall, chances are much of your planning will center on live performances, be they music acts, dance shows or children's plays. The management team at Melbourne Central, though, is figh[...] Tactics Subscribers Read More...

Mall of America Hires Kid Reporter

Celebrity Appearances, Entertainment

Ryan shows potential and poise as he interviews a famous actress.

Reporter Ryan has just wrapped up an exclusive interview with movie star Kate Hudson. Not bad for a young newshound. Actually, we should really call him Ryan The Kid Reporter. That's his official title and he's been chosen as the Mall of America[...] Tactics Subscribers Read More...

Hillsdale Kids Head to Hawaii

Entertainment, Special Events

California mall has planned May Day events that celebrate The Aloha State.

Kids like to use their imagination and they're in for a treat at Hillsdale Shopping Center. The California mall will be transporting members of its kids club to Hawaii to celebrate May Day in colorful fashion. They won't actually be boarding a p[...] Tactics Subscribers Read More...

Musgrave Mall Turns Parkade into Event Venue

Entertainment, Special Events

Level Five hosts everything from a night market to bridal fairs to music acts.

Musgrave is looking beyond traditional retail space to generate revenue, and it's found yet another source: its parkade. The South African shopping center's agency, Primedia Lifestyle Marketing Services, has turned the facility's fifth floor int[...] Tactics Subscribers Read More...

The Light to Host Secret Speakeasy Soiree

Entertainment, Special Events

The 1920s theme event will double as a fundraiser to help support the homeless.

Now here's an interesting proposition: Mark April 22 down on your calendar for a special dinner. Where? Who's Coming? What kind of food will be served? The Light isn't telling shoppers much of anything else, and it makes sense. It is, after all,[...] Tactics Subscribers Read More...

Kids Make Futuristic Gadgets at The Mall

Entertainment, Special Events

Young visitors got creative at The Mall Wood Green’s pop-up Gadget Design Center.

The Mall Wood Green in the UK was recently on the hunt for the most mind-blowing gadgets of the future, and it looked to kids to create them. Shoppers will soon be able to discover what ideas came out of the afternoon Gadget Design Center sessio[...] Tactics Subscribers Read More...

Kung Fu Panda Mall Promo Packs a Punch

Entertainment, Movie Theatre Premieres and Partnerships

intu malls and Robina Town Centre among retail destinations drawing crowds with theme events.

"Quit, don't quit... Noodles, don't noodles... You are too concerned about what was and what will be. There is a saying: yesterday is history, tomorrow is a mystery, but today is a gift. That is why it is called the present." Wise words that Oog[...] Tactics Subscribers Read More...

Park Royal Gets A Peek at NY Fashion Week

Entertainment, Special Events

Canadian center’s good working relationship with Michael Kors team pays off.

The Michael Kors label has just made its grand entrance at this year's New York Fashion Week, but shoppers at one Canadian mall had already plenty to post on their social pages before all the catwalk guests had made it to their seats. You see, P[...] Tactics Subscribers Read More...

Guinness World Records Seeks Mall Hosts

Entertainment, Special Events

Topping existing records and creating original ones both welcomed, organization says.

Guinness World Records has a turnkey GWR Live! customer engagement program, and it's ready to take it to your shopping center. The London-based organization is on the lookout for potential hosts all around the world, so we asked Paul O'Neill, it[...] Tactics Subscribers Read More...