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Community Relations

Shoppers Called Upon to Write Mall Story

Community Relations, Special Events

Contest should help destination mall produce word-of-mouth marketing.

Shopping trip accounts can be drab when they're presented as a series of purchases and product pitches. But bring them to life through a talented storyteller and they become captivating. An American mall is looking to outsource the task to a mem[...] Tactics Subscribers Read More...

Monopoly Fans Flock to White Lion Walk

Entertainment, Special Events

UK center featured in the local edition of the classic board game.

Rachel Kellet is a millennial, and she is likely as tech savvy as any of her peers. But that doesn't prevent her from also being an adept of one of the most iconic of traditional board games: Monopoly. Last Saturday, she became the Guildford Edi[...] Tactics Subscribers Read More...

Budding Designers on Mall Display

Entertainment, Special Events

Canadian center backs local fashion artists with scholarships.

If the Pantone Color Institute's predictions are right, this spring's fashion palette should offer a mix of bright and earthy tones that are reminiscent of nature and add a touch of vitality and relaxation to consumers' wardrobes. A Canadian cen[...] Tactics Subscribers Read More...

Calling All Globetrotters

Entertainment, Special Events

One Cité Europe shopper could be jetting off soon to Venice.

The marketing folks at Cité Europe seem to have designed their latest program like a school field trip. There's plenty to see and some entertainment planned, but participants still need to pay attention because there will be a quiz later. That [...] Tactics Subscribers Read More...

There’s Hope for Valentine Duds

Entertainment, Special Events

Mall and radio station partner out to prove there’s a stud inside every dud.

It takes a certain eye to see the stud within the dud, and one radio crew has become somewhat of an expert at it. In fact, it's heading to the mall to turn an ordinary guy into a dream Valentine. Today is the deadline for shoppers to enter KS[...] Tactics Subscribers Read More...

Have You Ever Hosted a Trunk-O-Ween?

Entertainment, Special Events

Shelter Cove Towne Centre will mix two classic events next Halloween.

You've heard this before: the animated films that tend to do best at the box office are the ones with a two-level plot—one for the kids and one for their parents. The merchants of Shelter Cove Towne Centre in South Carolina (USA) will use a si[...] Tactics Subscribers Read More...

Mall Marathon Just 10 Days Away

Entertainment, Special Events

Marieberg Galleria has designed the ideal indoor course.

If you hear the words 'mall marathon,' what do you picture: elite athletes or weekend warriors speed walking through the aisles? We couldn't blame you for thinking of the former, but that's not what Marieberg Galleria has in store for its upcomi[...] Tactics Subscribers Read More...

Do You Have a Penguin Slide?

Entertainment, Special Events

Créteil Soleil helps its shoppers make the most of winter.

If you can't beat winter, you might as well embrace it…fully. France's Créteil Soleil shopping center is about to give its visitors the perfect amenity to have a little fun with it in the process: a vertical toboggan shaped like an ice floe. [...] Tactics Subscribers Read More...

One for the Art Buffs

Entertainment, Special Events

Sculptor Elyssa Sykes-Smith works her magic at Broadway Sydney.

Honoring a diverse set of cultural celebrations is great, but being creative in the programming design and delivery is the way to set a retail property apart. It's what center manager Justine Saltmarsh and the management staff at Broadway Sydney[...] Tactics Subscribers Read More...

Moms in the Spotlight

Entertainment, Special Events

White Lion set to host an event to encourage family bonding.

Ask any woman what she would like most from her children for Mother's Day, and their time would probably be among the top choices. White Lion Walk's event team will make that kind of wish come true this coming March 25, on the eve of the celebra[...] Tactics Subscribers Read More...

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