Entertainment
Do Your Shoppers Wear Happy?
Here's one original way to deliver a seasonal campaign: turn it into a game. That's what Pacific Werribee in Australia did over the past five weeks, inviting customers to have some fun experimenting with different pieces of clothing, footwear, a[...]
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Shoppers Get a Close Look at Wild Animals
You can almost hear the oohs and aahs that must have come from the crowds that gathered at Swansea Mall last week for two special animal shows. During the school break, Animal Adventures brought shoppers up close with just under a dozen furry an[...]
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Easter Is Virtually Here
The Easter Bunny hopped into a couple of Vinta shopping centers a few days early, but it isn't the type that customers should bother trying to pet. The Strand at Coolangatta on Australia's Gold Coast and Marketplace Gungahlin in Canberra are the[...]
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For the Love of Reading
Before shoppers got fully into holiday mode and focused on the Easter Bunny, White Lion Walk turned their attention to another long-eared character at a special event that was meant to both entertain children and foster a love of books.
On Ap[...]
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It’s Mr. Doodle Time
With its rotating list of pop-up retailers, London's Boxpark shipping container mall has nurtured consumer loyalty through novelty. Be it the arrival of a new independent fashion brand or a street vendor adding exotic flavors to the foodie scene[...]
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Garden City to Showcase Pink Bunny
Easter with a twist is what Clare Riley and her team were after this year and they found it in Stormie Mills. The senior marketing manager at Garden City in Australia is about to welcome one of the artist's most recognizable public works for a t[...]
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