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Entertainment

Macy’s to Introduce a Singing Christmas Tree

Entertainment, Special Events

Staff from across the United States will be flown to New York for the big parade.

As far as employee involvement goes, Macy's is our chosen marketer of the week. The department store is getting ready to put on its annual Thanksgiving parade on November 23 and it's calling on its own staff to be among the top acts. They'll cre[...] Tactics Subscribers Read More...

This Destination’s Acts Just Got Classier

Entertainment, Special Events

Mixed-use property developer enters partnership with performing arts center.

What turns a space into an arts venue isn't just its physical attributes, but the type of performing acts and exhibitions that it can attract. For that you need connections, and one American mixed-use destination is now sure to get plenty of tho[...] Tactics Subscribers Read More...

Mall Entertainment by Design

Entertainment, Special Events

Mommy illustrator turns ordinary snapshots into keepsakes.

Here's a budget-friendly idea for a seasonal event: turn visiting shoppers' photos into art. This coming Saturday, mommy illustrator and photographer Thu Pham will be doing just that at Westfield Burwood's Spooky Photobooth. Between 11 a.m. a[...] Tactics Subscribers Read More...

Lighting Up the Mall

Entertainment, Special Events

Mall turns its atria into cultural festival grounds bursting with color.

It's Thursday afternoon in the main atrium of a busy mall. Despite the traffic of people zipping in and out of the surrounding shops, some visitors are delving into an entirely different and luminous world. It must be Diwali. Each year, India[...] Tactics Subscribers Read More...

Carvers, Grab Your Pumpkins!

Entertainment, Special Events

There’s a lot of money at stake in this seasonal mall contest.

We are inching closer to Halloween and that has retail marketing teams working overtime. One U.S. mall has joined forces with one of its tenants and a media outlet to deliver an event that will put shoppers' talents to the test. This little cont[...] Tactics Subscribers Read More...

Malls Add More Tricks to Halloween Treats

Entertainment, Special Events

Free candy is the draw, but there could be so much more to the annual event.

The half-term school holidays are just around the corner in the UK and a few retail destinations are about to turn into little malls of horrors. They won't limit themselves to the familiar Halloween rituals of hanging spooky decorations and feed[...] Tactics Subscribers Read More...

This Is How Shoppers Get Hooked on Culture

Entertainment, Special Events

The Shops at Wailea’s special event roster is stacked with local acts and theme workshops.

There's no doubt about it; culture is at the heart of The Shops at Wailea's marketing strategy. The Hawaiian center offers a wide breath of on-site demonstrations, specialty workshops for adults and children, and live performances with one point[...] Tactics Subscribers Read More...

It’s A Smurf Invasion

Entertainment, Special Events

Shopping center rolls out the blue carpet to host collaborative exhibition.

One Aussie center just got on the radar of some very distinctive characters: the Smurfs. Belgian artist Peyo's famous blue-skinned villagers have been spotted in Queensland where they'll be hanging out for a few weeks. Last Thursday, Hyperdom[...] Tactics Subscribers Read More...

This Is the Stuff of Image Makers

Entertainment, Special Events

Visitors get inside the minds of some top fashion photographers.

A flurry of talent is giving one European center some street cred on the cultural scene, while its shoppers get to peek inside the minds of top fashion photographers. The Photo 18 Fashion Exhibition kicked off at Glatt in Wallisellen, Switzer[...] Tactics Subscribers Read More...

Welcome to Club Royale

Entertainment, Special Events

Think old-school arcades and a little Las Vegas, only not in Vegas.

Comfort is usually what shoppers go for before heading out on a serious quest for the right little black dress or a new mobile phone, but one upscale mall is giving them a reason to dress up just a little bit this month with its posh version of [...] Tactics Subscribers Read More...

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