Workout Week at One New Change

Shoppers get inspired by a summer of high-performance athletics.

The Great British Summer Series is back at One New Change in London this month, and the center started things off with the Wimbledon Workout Week. Held in partnership with some of the city's leading fitness gurus and popular gyms, the program of[...] Tactics Subscribers Read More...

High Society Dinners at the Mall

Entertainment, Special Events

Forget the old notions of posh vs. casual, retail centers are now considered appropriate venues for exclusive events.

The society pages of lifestyle magazines are no longer the only places to catch the latest A-lister sightings; there are blogs and e-zines for that. Likewise, organizers of the VIP events themselves are seeking locales beyond traditional venues [...] Tactics Subscribers Read More...

Tenants to Share the Inside Scoop

Entertainment, Special Events

Retailers are at the heart of this shopping center’s workshops.

Convincing connected shoppers to visit a store isn’t easy, especially if all that it is selling is merchandise. One retail center has come up with a marketing event that demonstrates the true value of brick-and-mortar shops and the people who [...] Tactics Subscribers Read More...

The Bells (and Tills) Are Ringing

Entertainment, Special Events

Brace yourselves for a lot of Royal Wedding-themed marketing.

With HRH Prince Harry due to marry fiancee Meghan Markle in St. George's Chapel at Windsor Castle on May 19, retail marketers have caught the British royal fever. Walnuts Shopping Centre in Kent (UK), for one, intends to go all out with a street[...] Tactics Subscribers Read More...

Sometimes You’ve Got to Tone Things Down

Entertainment, Special Events

Shopping center and partner give customers a little bit of peace.

In the era of Me, consumers expect to be able to retreat to their own pods whenever and wherever they choose, even at the mall. This retail destination recently had a proposition for them and here's a hint: It didn't involve the sound of childre[...] Tactics Subscribers Read More...

No Fake Social Media Followers Here

Social Media Campaigns, Special Events

Developer works with specialist agency to connect with lifestyle bloggers.

Navigating the world of online marketing is like walking through a minefield these days. You never know when you're going to inadvertently take a step in the wrong direction, which is why retail teams are collaborating with experts who can help [...] Tactics Subscribers Read More...

On the Dino Trail

Entertainment, Special Events

Bluewater hits two marketing goals with a charity-linked exhibit.

Bluewater (Kent, UK) has turned its halls into paths along an adventure trail, one that takes shoppers back quite a few millennia. Explorers Rhys and Rosie are accompanying children on the center's Roar-some Dino Trail in search of exciting enco[...] Tactics Subscribers Read More...

Mall Exhibit Introduces New Tenant

Entertainment, Grand Openings

The special installation will offer shoppers their first look at an incoming tenant’s collections.

If a leasing team can bring a new-to-market retail concept to the mall, it makes for a meaty promotional concept for the marketing team. That's assuming, of course, that shoppers know the brand. One Aussie team isn't willing to gamble on that. [...] Tactics Subscribers Read More...

MyZeil to Help Shopper Pop the Question

Entertainment, Special Events

The center’s promotional team is game for almost anything.

All heartfelt marriage proposals are great but let's face it, some stand out more than others. By this fall, one highly memorable one will have been made at MyZeil. The German shopping center is currently holding a contest in which one participa[...] Tactics Subscribers Read More...

Meet Me at The Grove, Babe

Entertainment, Movie Theatre Premieres and Partnerships

L.A. center gives its special event series a touch of old Hollywood glam.

Special moments are meant to be savored, so The Grove is giving lovebirds plenty of time to celebrate this year. The Los Angeles center has stretched Valentine's Day into a Month of Love with a focus on entertainment, hosting the Award Nominated[...] Tactics Subscribers Read More...