Calling All VR Gaming Stars

The Fantasmapod pops up at The Mall.

Not every shopping center can attract a state-of-the-art gaming operator but no matter because that's what pop-ups are for, right? Take The Mall. It hosted a VR Roadshow this summer, bringing The Fantasmapod to different UK properties to offer v[...] Tactics Subscribers Read More...

Robins in the Hood

Entertainment, Special Events

Shoppers and art lovers are hitting the trail in search of unique sculptures.

Summer strolls and art jaunts have taken on mythical proportions for an exhibit that is attracting visitors to 33 different city locations. Just think of a forest, a sheriff, and a famously rebellious green-hooded man. Welcome to Nottingham, [...] Tactics Subscribers Read More...

One Heck of a Ride

Entertainment, Special Events

This workout-cum-party is coming this month to Bikini Berlin.

The pleasure principle is being applied to its fullest at Bikini Berlin, which is hosting rooftop rides on its terrace. These are the kind that makes you sweat like any other hardcore workout, but in an environment that is more akin to a nightcl[...] Tactics Subscribers Read More...

Most Wanted: Multimedia Cultural Events

Entertainment, Special Events

A step into the past is capturing the imagination of mall shoppers in Denmark.

Wandering buffalos and cowboys becoming legends of the Wild West seem slightly out of step with this Digital Age, but that might just be one of the reasons why a Danish retail center is turning back time with its latest exhibit. Bruuns Galler[...] Tactics Subscribers Read More...

Watch Out for the Beasts

Entertainment, Special Events

Stockland Riverton gives its retailers a traffic and sales boost with a dino exhibit.

Stockland Riverton in Australia went full Jurassic last month when it presented Dino World, an exhibition that attracted 8,000 visitors over the school holidays. They came to get up close to animated dinosaurs that moved and roared as they walke[...] Tactics Subscribers Read More...

Gamers Tackle the Laser Maze

Entertainment, Special Events

intu Uxbridge gets digital as it presents its summer of family club fun.

Table tennis and live concerts are nice ways for parents and their children to spend time together during a shopping outing, but for those who prefer somewhat edgier activities, intu Uxbridge (UK) now has the Laser Maze. Launched this past Monda[...] Tactics Subscribers Read More...

They’re Engaged: That’s Your Cue

Entertainment, Special Events

As the official love story begins, so does your center’s marketing planning.

Keeping a cool head while planning a wedding takes willpower and a lot of support—retailers, bridal magazine publishers, and producers of rom-com flicks tapped into that a long time ago. If done mindfully, setting up wedding headquarters can p[...] Tactics Subscribers Read More...

No Sunscreen Required

Entertainment, Special Events

This UK mall has just opened its own Beach Club.

Anyone who has time to shop can also carve out the kind of R&R moment that’s normally reserved for quick getaways at the beach. With some imagination, this scenario can become reality within the walls of a brick-and-mortar center. Getting t[...] Tactics Subscribers Read More...

Literati in the Making

Entertainment, Special Events

Lakeside Joondalup draws families into the world of Eric Carle.

Little bookworms and The Very Hungry Caterpillar are the focus of a gathering at Lakeside Joondalup (Perth, Australia). This past Monday, the center's marketing team hosted a VIP launch for The World of Eric Carle, an installation and family act[...] Tactics Subscribers Read More...

Incredibles: Take 2

Entertainment, Special Events

The movie hasn’t lost any of its marketing power in its second installment.

While Incredibles 2, the sequel to Disney · Pixar's animated film about a family of superheroes, smashes records at the box office, retailers and shopping centers are positioning themselves to do the same at their tills. Earlier this week, Karr[...] Tactics Subscribers Read More...