This Mall Is Readying for Football Season

Celebrity Appearances, Entertainment, Special Events

There’s more to fall retail marketing than Back to School.

Excitement is building for school-bound children, but looming September is also electrifying sports fans who are looking forward to yet another competitive season. That passion is at the heart of an annual community event that a mall in New Jer[...] Tactics Subscribers Read More...

Boxpark Is Cheering for Women Who Play

Celebrity Appearances, Community Relations, Community Room, Entertainment, Special Events

The mall is calling on young females to get in the game with the help of pro athletes.

Don't let the name that Boxpark (London, UK) chose for its latest initative fool you; #WOMXNWHOPLAY isn't just about timidly dabbling in some activity or another to pass time. The mall's campaign, launched last Friday ahead of the UEFA Women's [...] Tactics Subscribers Read More...

Shoppers Feed Their TV Addiction at Boxpark

Celebrity Appearances, Entertainment

A Love Island set beckons fans every week at the London container mall.

Thursday is reality TV day at Boxpark Wembley (London, UK). That's when adult fans of ITV's Love Island show can gather to hang out at the themed lounge, sip on cocktails, test their knowledge in a quiz, and indulge in the guilty pleasure of wat[...] Tactics Subscribers Read More...

Mall of America Hires Kid Reporter

Celebrity Appearances, Entertainment

Ryan shows potential and poise as he interviews a famous actress.

Reporter Ryan has just wrapped up an exclusive interview with movie star Kate Hudson. Not bad for a young newshound. Actually, we should really call him Ryan The Kid Reporter. That's his official title and he's been chosen as the Mall of America[...] Tactics Subscribers Read More...

Disney Brings Harbour City’s Christmas Avenue to Life

Celebrity Appearances, Entertainment

Image credits: Harbour City

Over 40 Disney characters feature in the center’s stunning Christmas display.

Being just a twenty-minute drive from Hong Kong Disneyland has its perks for Harbour City shopping center. Perks like festive attractions that feature everyone's favorite Disney characters. This Christmas, the center is all about the Happily Eve[...] Tactics Subscribers Read More...

British Royal Air Force Helps Breitling Bluewater Take Flight

Celebrity Appearances, Entertainment

Image credits: Breitling

A visit from the RAF Aerobatics team makes for a thrilling grand opening.

Swiss watchmaker Breitling, 'official supplier to the world of aviation,' has a new home at Bluewater shopping center. The occasion of its opening called for something special - something inspired by that same world of aviation - and the retaile[...] Tactics Subscribers Read More...

Celebrity Designers Create All-New Parents’ Room for Robina Town Centre

Amenities, Celebrity Appearances, Customer Service

Robina Town Centre sought out well-known designers Ayden and Jess for its latest family-friendly efforts.

Ayden and Jess Hogan are celebrity designers whose talents have been highlighted on Australia's The Block Triple Threat and Reno Rumble. They're also a married couple with two children, so they were a natural choice when Robina Town Centre went [...] Tactics Subscribers Read More...

Feeling Lucky?

Celebrity Appearances, Entertainment

Lucky hockey fans win Calgary Flames season tickets in a North Hill Centre giveaway that drew more than 6,700 participants.

Canada’s North Hill Centre (NHC) went for the tried and true when it came time to develop its holiday program last year, then it added a dash of excitement. “What we knew was that people in Calgary really wanted to win Calgary Flames hock[...] Tactics Subscribers Read More...

The Celebrity Draw

Celebrity Appearances, Entertainment

Using a live celebrity performance can produce a lot of benefits, from attracting local media attention to encouraging word-of-mouth marketing to making lasting consumer impressions.

Nothing draws attention like celebrities. They are perhaps the most powerful marketing force in popular culture. Whether it is gossip about them in the media or a great concert they put on, they are sure to generate buzz anywhere they go. But si[...] Tactics Subscribers Read More...

She’s Alive!

Celebrity Appearances, Entertainment

Lakeside Shopping Centre topped its 50-foot Christmas tree with a live fairy actress.

How do you perch a living Christmas fairy on top of a 50-foot tree? With a 30-tonne crane and a crew of 10 workers with really steady hands. Oh yes, and you also need a willing participant. Luckily for the UK’s Lakeside Shopping Centre (Lakesi[...] Tactics Subscribers Read More...