Galeries Lafayette Goes for Good—Again

Design Studio, Sales Promotions & More, Visual Merchandising

Known for lux, the department store is giving pre-loved apparel an aura of glamor.

Shoppers who like to stay on top of fashion trends are probably bored by what's inside their own closets after so many months of retail disruptions. What others are eager to discard, however, might turn out to be their new favorite outfit. Gale[...] Tactics Subscribers Read More...

Creatives Take Up Mall Residence at EM

Décor Themes, Design Studio, Entertainment, Special Events, Visual Merchandising

An immersive fashion-focused space will be open to the public daily all month long.

Australia's Emporium Melbourne has opted for layers in putting together its Fashion Capsule. The ground-floor interactive space is an evolving showcase of designers, artists, stylists, and entertainers who will take turns sharing their designs,[...] Tactics Subscribers Read More...

This VM Play Is All About Upcycling

Community Room, Design Studio, Sustainability, Visual Merchandising

Nespresso’s sustainability message to consumers: Doing (not just talking) is everything.

The contents of your mall's recycling bins could serve as raw materials for your next public art installation. What better way to communicate a commitment to sustainability while supporting local creatives? Both aspects are present in Nespresso[...] Tactics Subscribers Read More...

“Style in a Box” Event a Mall Showstopper

Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

The one-day installation will turn into a permanent visual merchandising platform for tenant retailers.

You might not be a fan of Barbie dolls, but it's tough to deny that Swangate's recent "Style in a Box" event was creative. Last Saturday, the Wellingborough, UK, mall literally brought summer fashion trends to life with giant toy packages in wh[...] Tactics Subscribers Read More...

The Right Mix: Reopening Pop-up Partnerships

Décor Themes, Design Studio, Visual Merchandising

Seasonal pop-ups might be worth the investment now that more consumers are open to “feel-good” spending.

No advance booking required. These words alone might be enough for shoppers to consider a trip to the mall. Add to that a corporate partnership, alluring treats, and a panoply of drinks, and the strong mix could produce incremental sales at a p[...] Tactics Subscribers Read More...

Emporium Melbourne Unveils Fashion Capsules

Community Room, Design Studio, Visual Merchandising

Local creatives get valuable exposure as in-line retail space morphs into pop-up studios.

Consumers' growing interest in how things are made has been a boon for the theater of retail. The orchestrated chaos of open professional kitchens, live painting sessions—they want to see it all. So, for Fashion Week, Emporium Melbourne is da[...] Tactics Subscribers Read More...

This Retail Lounge Concept Is Spot-on

Design Studio, Visual Merchandising

Capitalizing on its expansive property, South Coast Plaza gives pandemic-weary tenants and shoppers room to breathe.

Innovative retail marketing doesn't always involve techies pouring over bytes of code. Sometimes it's about reimagining physical space you already have, as South Coast Plaza has done. The California center's north parking structure is now home [...] Tactics Subscribers Read More...

Promoting Inclusion? Start Here

Design Studio, Visual Merchandising

Lakeside Joondalup’s commitment to diversity is on full display this holiday season.

The Tuesday after American Thanksgiving has earned its place in the retail marketing calendar as Giving Tuesday. This year, however, December 3 also happened to be an occasion for shoppers to reflect on diversity, including in fashion, by obser[...] Tactics Subscribers Read More...

Stockland Green Hills Shakes the Rainbow

Décor Themes, Design Studio, Visual Merchandising

Selfie stations might soon lose their x-factor, but the themed decor remains a useful promotional tool for retail.

Photo ops and social media buzz are obvious benefits of themed retail installations. However, there's a lot more that marketers can draw from them, like highly emotive hooks for cross-category concepts such as the "Shake the Rainbow" program th[...] Tactics Subscribers Read More...

A Stroke of Fashion Brilliance

Design Studio, Visual Merchandising

This visual merchandising installation makes the case for stating the retail obvious.

Denim needs no introduction to fashionistas, but one center managed to add a new twist to the usual "dress it up, dress it down" narrative to give the retail category a seasonal sales boost. Marketing research on Instagram is what inspired th[...] Tactics Subscribers Read More...