Marc O’Polo Mashes Categories with Strandcasino’

You’ll get a gourmet meal at this beachside retail house, and the casual chic outfit to wear to dinner.

Some people come to Marc O'Polo Strandcasino' (Heringsdorf, Germany) to savor Michelin-starred chef, Tom Wickboldt's fine seafood dishes. Others visit for a very different type of daily catch: Scandinavian-inspired fashion. Cross-category mercha[...] Tactics Subscribers Read More...

Holiday Watch: Coach Window Auditions

Advertising Creative Design, Design Studio

Selena Gomez stars in this short holiday film that’s not quite what you’d expect.

Here we go with this week's first seasonal interlude: "Lights, Camera, Holiday" by Coach. Taking shoppers behind the scenes at a New York City casting call for the luxury label's holiday window display, the 85-second film is just long enough to [...] Tactics Subscribers Read More...

Winning Over Shoppers with Shoppers

Advertising Creative Design, Design Studio

Focusing campaigns on real people makes more marketing sense than ever before.

A decade ago, putting "regular people" on a billboard or the front cover of a lifestyle magazine might have been considered a risk, but not anymore. As consumers increasingly find inspiration in their peers rather than otherworldly models and ce[...] Tactics Subscribers Read More...

Absolut Is Seeking Its Next Incarnation

Advertising Creative Design, Design Studio

The brand continues with its tradition of creative collaborations.

Managing a brand's identity no longer needs to remain in the hands of one agency of record. Just as labels create limited-edition product lines and pop-up environments that keep shoppers excited about what they'll come up with next, the same goe[...] Tactics Subscribers Read More...

Who’s Afraid of the Dark?

Advertising Creative Design, Design Studio

This Danish center wins this week’s prize for having some seasonal fun with shoppers.

If you need proof that a clever idea trumps a big budget when it comes to creating advertising campaigns that stick, look at what Rødovre Centrum is doing this Halloween season. The Danish mall tapped into the spooky spirit of the celebration w[...] Tactics Subscribers Read More...

UGG TURNS 40

Advertising Creative Design, Design Studio

The company is no longer a startup, but it has retained its brand youthfulness.

UGG, it seems, is no longer a brand just for 16-year-old girls in high ponytails and skinny jeans. The fashion label with blended Aussie and Southern California roots and best known for its slip-on sheepskin boots is celebrating its 40th anniver[...] Tactics Subscribers Read More...

A Face of Face-off

Advertising Creative Design, Design Studio

Online is where this community battle was won.

It's tough to pick one person to represent a shopping center's clientele, but it's a choice you have to make if you want to use an ambassador to help promote your property. One marketing team did the sensible thing: It passed the buck to its cus[...] Tactics Subscribers Read More...

FW18 Take One at Yorkdale

Advertising Creative Design, Design Studio

The center’s latest campaign mashes up fashion, music, film, and animation.

Here we go, it's fall/winter fashion show season again. Let's start with a look at the new campaign by Yorkdale (Toronto, Canada). The multimedia creative is the product of the center's collaboration with photographer Chris Nicholls and stylist [...] Tactics Subscribers Read More...

This Is the Beauty of Color-blocking

Advertising Creative Design, Design Studio

Place Rosemère uses plays on imagery and words to make its seasonal campaign pop.

Pick a shade on a color wheel, find its opposite, and you've got the basis of a standout visual campaign design. Canada's Place Rosemère displays that technique very well in its current creative, which plays on all types of opposites: Different[...] Tactics Subscribers Read More...

Oakridge Welcomes Spring On-site and Online

Décor Themes, Design Studio

Flowers serve as the visual cues for the new fashion season.

If Vancouverites have a hard time believing that the rainy winter truly is behind them, their local Oakridge shopping center is issuing a few reminders. The Canadian upscale property's marketing team posted its first notice online, with a change[...] Tactics Subscribers Read More...