Okay, Enough with the Sweats and Slippers

Advertising Creative Design, Design Studio, Social Media Campaigns, Technology Lab

Westfield Australia steps outside the mall box with its new spring campaign.

Now that COVID is looking like the precursor to cyclical disruptions, consumers are running out of excuses for their lingering frumpy-mess look. Westfield (Australia and New Zealand) has taken it upon itself to address the matter and move its s[...] Tactics Subscribers Read More...

Finally, Father’s Day Ads Without Power Tools

Advertising Creative Design, Design Studio

Stockland and its ad agency decoded “dad speech” to create a compelling online gift guide.

It's seems like we're stating the obvious, but a Father's Day campaign should first and foremost celebrate the parenting experience in all its form instead of being a mere collection of men-with-tools imagery. Stockland, thankfully, is putting [...] Tactics Subscribers Read More...

Who Doesn’t Love a Fashion Retrospective?

Advertising Creative Design, Design Studio

Communicating about shared past experiences is a good way to focus shoppers’ attention on your center’s enduring brand.

If you aren't sure what to do to mark your retail center's big anniversary, a good retrospective is a nearly foolproof marketing tactic. Going down memory lane, be it a culinary, fashion, or musical one, is always entertaining and rather effect[...] Tactics Subscribers Read More...

Students Will Love This Meme-style Campaign

Advertising Creative Design, Design Studio, Instagram, Social Media Campaigns

There is no shortage of tech tools to help you communicate with young shoppers the right way.

Gen Zers have decidedly put their stamp on retail marketing. Brand promoters are not only flocking to platforms like TikTok to make their pitch but also adopting campaign visual styles that will appeal to the increasingly important clientele. T[...] Tactics Subscribers Read More...

“Style in a Box” Event a Mall Showstopper

Sales Promotions & More, Seasonal Giveaways, Visual Merchandising

The one-day installation will turn into a permanent visual merchandising platform for tenant retailers.

You might not be a fan of Barbie dolls, but it's tough to deny that Swangate's recent "Style in a Box" event was creative. Last Saturday, the Wellingborough, UK, mall literally brought summer fashion trends to life with giant toy packages in wh[...] Tactics Subscribers Read More...

Debenhams Makes Its Delivery Pitch in Style

Advertising Creative Design, Design Studio, Sales Promotions & More, Social Media Campaigns

Digital tools and old-school service anchor the brand’s new retail proposition.

If anyone was unsure how sharp the Debenhams marketers' focus would be after the Boohoo Group took over the British department store earlier this year, those doubts have been laid to rest. The now digital-first entity is intensely promoting its[...] Tactics Subscribers Read More...

Back to School: The Big Retail Test Is Set

Advertising Creative Design, Design Studio, Sales Promotions

Back to school will be the first return-to-normal push for malls and, by all indications, it should be a productive season.

The wait-and-see game is over for American retailers and the shopping centers that house them. According to the National Retail Federation (NRF) and its research partner, Prosper Insights & Analytics, the back-to-school (BTS) shopping season ha[...] Tactics Subscribers Read More...

Longchamp Paris Saddles Up in Style

Advertising Creative Design, Design Studio

The equestrian-inspired ad campaign for the Le Pliage collection is a nod to the fashion house’s creative foundation.

Luxury-focused aspirational campaigns have taken a bit of a beating during COVID, with some consumers temporarily setting aside their first-world fashion problems to focus on more essential considerations such as health, wellness, family, and c[...] Tactics Subscribers Read More...

Who’s Buying the VS Rebrand?

Advertising Creative Design, Design Studio, Retailer Roundup

The New Moon creative agency’s Brenda Martinez wonders if it isn’t simply too little too late for the once lingerie powerhouse.

It feels like Victoria's Secret has been falling out of favor for years, first gradually and then suddenly. The decline was precipitated by former exec Ed Razek's transphobic and body-shaming remarks and the subsequent cancellation of the VS Fa[...] Tactics Subscribers Read More...

The Right Mix: Reopening Pop-up Partnerships

Décor Themes, Design Studio, Visual Merchandising

Seasonal pop-ups might be worth the investment now that more consumers are open to “feel-good” spending.

No advance booking required. These words alone might be enough for shoppers to consider a trip to the mall. Add to that a corporate partnership, alluring treats, and a panoply of drinks, and the strong mix could produce incremental sales at a p[...] Tactics Subscribers Read More...