An Aussie Bush Christmas

Charity Partnerships, Community Room, Décor Themes, Design Studio, Fundraisers

Kawana Shopping world puts an Australian twist on Yuletide traditions.

Christmas is culturally and visually different depending on where you live on the globe. For shoppers in Australia, the typical media version of a white Christmas just doesn't jive with the realities of Christmas in Australia. That's why the tea[...] Tactics Subscribers Read More...

In Full View

Design Studio, Visual Merchandising

St. David’s Shopping Centre drives footfall and sales with a simple pod scheme.

Before Apple Inc. took the personal electronics industry by storm, there were pods. No "i", just pods, or streamlined enclosures that could be used to display and promote merchandise. By the looks of it, these handy little units still have their[...] Tactics Subscribers Read More...

What’s Your Theme?

Design Studio, Sales Promotions & More

Make ‘theme’ your marketing mantra.

Even the world’s least introspective Guru would be quick to expound the virtues of a personal mantra; that near-sacred verbal formulation that is repeated again and again to attain a higher state of awareness. Through the mantra, users find su[...] Tactics Subscribers Read More...

Chalk One Up for Back to School

Advertising Creative Design, Design Studio

A notebook, designed to look like a typical teen’s, was the center of Mic Mac Mall’s back-to-school campaign.

A 12-page scribbler (notebook) became the setting of a back-to-school campaign that chalked up a big response for Halifax, Nova Scotia's Mic Mac Mall. Designed to appear like a typical teenager's school notebook, the marketing piece brings to li[...] Tactics Subscribers Read More...

Marketing in the Fast Lane

Design Studio, Style Lounge, Visual Merchandising

As a thoroughfare, Holt Renfrew Centre enjoys plenty of traffic. To retain some of the passersby and turn them into shoppers, the mall used interactive display modeling.

Marketers at Canada’s Holt Renfrew Centre have to be quick if they want any chance of grabbing shoppers’ attention. With 13 million visitors annually, the centre has no trouble maintaining high footfall. However, its configuration as a thoro[...] Tactics Subscribers Read More...

A Symphony In Lights

Décor Themes, Design Studio, Entertainment, Special Events

An entertaining Holiday Extravaganza of music and lights takes over at this Denver mall.

It was an exciting day in Denver, Colorado when officials at Northfield Stapleton announced that Denver´s newest shopping experience would premier a free holiday light show entitled Symphony In Lights. "We invite everyone in the region to co[...] Tactics Subscribers Read More...

A Magical Peter Pan Christmas

Advertising Creative Design, Design Studio

Thecentre:mk uses Peter Pan’s Never, Never Land as the theme for the centre’s Christmas show.

Thecentre:mk brought a classic tale to life this past December, taking wee visitors and the young at heart back to Never, Never Land and the story of Peter Pan. The spirit of the boy who vowed never to grow up was very present at thecentre:mk[...] Tactics Subscribers Read More...

Eyes on the Future

Design Studio, Sales Promotions & More

To appeal to a growing market of young families, Garden City Shopping Centre gave shoppers a chance to win a contribution to their educational funds.

It’s your classic neighbourhood story: older couples move out and younger families move in. It’s happening right now in Garden City Shopping Centre’s primary trade area in Winnipeg, Canada, so marketing manager Tracey Lachaine is going wit[...] Tactics Subscribers Read More...

The Plaza’s PR Ploys

Advertising Creative Design, Design Studio, Sales Promotions & More

The London destination keeps its name in the headlines and its brand top-of-mind with a series of off-beat PR stunts.

The Plaza Shopping Centre on London’s famed Oxford Street is up to its PR tricks again. The centre that turned a few heads when it hosted a naked shopping event for naturists from across the UK two years ago is sustaining its reputation for de[...] Tactics Subscribers Read More...

Not Like the Others

Advertising Creative Design, Design Studio

A cheeky ad campaign was designed to get the message across: The Galleries Victoria (TGV) is “Not Like the Others”.

Shopping centers are often accused of playing too long with the cookie cutter concept; just the same old stores with the same old merchandise. Now, a cheeky new ad campaign, designed to relaunch Ipoh’s The Galleries Victoria as TGV, will ensur[...] Tactics Subscribers Read More...