Eye on the Future

Advertising Creative Design, Charity Partnerships, Community Room

A precocious entrepreneur finds his ideal promotional platform in Garden State Plaza’s directory board.

At just 14, Chris Rim can’t get a job in his hometown of Paramus, New Jersey (USA). But Garden State Plaza’s digital ad network is giving him an opportunity to jump-start his business career as an entrepreneur. “I decided to create jobs[...] Tactics Subscribers Read More...

Storytellers

Advertising Creative Design, Design Studio

The Shops at Don Mills uses evocative black-and-white photographs and simple line art to call on consumers’ imagination.

Every lifestyle advertising campaign comes with a script, a story line that connects spaces, products or services to consumers’ own personal experiences. In the Shops at Don Mills’ launch campaign, agency Grey Canada handed the pen over to t[...] Tactics Subscribers Read More...

Re-branding: Ignore Loyal Customers at Your Peril

Advertising Creative Design, Design Studio

Skärholmen used e-mail communication and focus groups to ensure that getting ready to welcome new shoppers wouldn’t mean risking losing old ones.

Our first column focused on positioning the neighborhood center as a fun and indulgent destination offering shoppers an opportunity to indulge desires, hopes, dreams and aspirations. Borne of the need to rid neighborhood centers of their practic[...] Tactics Subscribers Read More...

Divine Décor Keeps Shoppers’ Spirits High

Décor Themes, Design Studio, Entertainment, Fundraisers

Malls brought a little levity to the 2008 holiday shopping season as they braced for a drop in productivity. Have a look at these awe-inspiring displays.

By the time November 2008 rolled around, retailers had already been forewarned. The holiday shopping season would be a challenging one, perhaps their toughest one yet. Whether in America, Europe, Africa or Asia, the predictions were similar: [...] Tactics Subscribers Read More...

A Fresh Start

Advertising Creative Design, Community Room

The Commons at Federal Way’s “Bring Back” campaign aims to inspire shoppers to bring back the good times.

The Commons at Federal Way in Washington State, USA has launched a brand new campaign this spring to inspire shoppers to bring back the good times. Simply titled “Bring Back,” the campaign was entirely conceived and designed in-house. Its[...] Tactics Subscribers Read More...

Visions of Spring

Advertising Creative Design, Sales Promotions, Style Lounge

Bayview Village plays mind games with its clientele in a playful bid to get them into retail therapy.

Canada’s Bayview Village Shopping Centre (Bayview Village) is playing mind games with its clientele this spring in a playful bid to get them into retail therapy. Given its fresh fashion lineup, Bayview Village launched a new marketing campa[...] Tactics Subscribers Read More...

Cruising Around the Neighborhood

Advertising Creative Design, Sales Promotions

The Centre, Feltham took its campaign on the road and raised traffic by 11 percent.

The Centre, Feltham in West London, UK raised the mobile marketing bar this past Easter when it devised a campaign to promote its F Mag lifestyle magazine and lure shoppers away from the competition with spring fashion updates, food ideas and di[...] Tactics Subscribers Read More...

Handle with Care

Advertising Creative Design, Design Studio

Sensory overload is among malls’ challenges when planning signage.

If you’re going to rein in Santa, you better have a darn good reason. Inspiring shoppers to partake in the holiday tradition of gifting despite their economic angst was reason enough for the management team at Canada’s Place Montreal Trust ([...] Tactics Subscribers Read More...

Relevant Advertising

Advertising Creative Design

Fashion retailer Henri Vézina targets businessmen with a clever advertisement.

Even the most stereotypically rigid bean counters might smile at this advertisement that fashion retailer Henri Vézina used to reach its primary target this past holiday season: business men. Created by the Bos advertising agency in Montreal[...] Tactics Subscribers Read More...

Fashion-forward Centers of Montreal

Advertising Creative Design, Design Studio

Cadillac Fairview Centers come together to produce fashion-focused advertising campaign built primarily around outdoor placements.

Your Fashion Centres is a strategic and MAXI winning campaign that brings together four of the largest and most prominent regional shopping centers that Cadillac Fairview (CF) operates in the Greater Montreal area: Galeries d'Anjou, Carrefour La[...] Tactics Subscribers Read More...