The Treasure Island tale was the inspiration for the Red Sea Mall’s custom play, which drew 900,000 shoppers to its Center Court stage.

It sounds like a designer label, but Haus of Denim was actually a gallery that Hong Kong’s wtc more dreamed up last summer to fight off competition from other malls and mega-stores.

Four General Growth Properties (GGP) shopping malls are dabbling in virtual reality marketing this holiday season.

Musical PSA to fight youth bullying made for a rather unusual and hard-to-ignore rendition of a holiday classic.

H&M marketers take a page from the social protest handbook for a multinational guerrilla marketing stunt to introduce its new collection.

Shoppers’ hard-earned pennies go further at CBL malls this holiday season. At least, that’s what the developer’s campaign slogan suggests.

You can’t accuse UCM of false modesty. It chose “Gorgeous” as the key word that would define its latest advertising campaign and underscore the its desired step into the big leagues.

A night on the town is the excuse for a marketing duo to guide shoppers through Barneys New York’s seasonal collection.

Vestsjællandscentret’s fashion/sustainability mashup campaign was just the type that would appeal to eco-sexual male shoppers.

Scent marketing was one of Caneland Central’s strategies when it unveiled its new Santa set.