Lighting Up Cleveland

Décor Themes, Design Studio

Tower City Center rallies community with app-operated colored lighting. The high tech system was a big investment, but reportedly will end up saving Forest City $20,000 every year.

Some shopping centers use lighting as a decorative element, but at Tower City Center, it's a visually coded message that rallies the community. The Ohio (USA) landmark's Terminal Tower beckons locals with its app-operated lighting changes, and t[...] Tactics Subscribers Read More...

Mall Fashion Curation

Advertising Creative Design, Design Studio

Bayview Village blended original artworks into its spring/summer campaign creative to bridge the gap between mass retailing and couture-style fashion design.

The barrier between the art of fashion and mass retailing has always been a tough one for marketers to overcome, but they’re making progress. Some focus on transforming stores and shopping centers into gallery-style showrooms, while others, li[...] Tactics Subscribers Read More...

MEC & Grévin: The Name-Dropping Campaign

Advertising Creative Design, Design Studio

Recording artist Céline Dion, hockey star Sydney Crosby among famous people captured in life-sized wax sculptures unveiled in $13 million Grévin satellite museum in Montreal.

Political figures, Hollywood stars and other famous people are now permanent fixtures at Canada’s Montreal Eaton Centre (MEC). From former Quebec Premier René Lévesque to astronaut Julie Payette—they’ve all got a pied-a-terre of sorts at[...] Tactics Subscribers Read More...

Field’s: It’s All Coming Together

Advertising Creative Design, Design Studio

Danish center chooses visual interruption strategy for new “Lose Yourself in Fashion” campaign.

Field’s is starting to look a lot like a marketing hacker. The Danish center and its collaborator, the Yellow creative agency, have gotten into the habit of deconstructing traditional principles of graphic design, visual merchandising, promoti[...] Tactics Subscribers Read More...

Creative Projects Turn Retail Destinations into Public Art Venues

Advertising Creative Design, Design Studio

Australia’s 140 mixed-use project and Hong Kong’s K11 Mall are among retail and art mashups that act as hubs where different life interests and pursuits intersect.

Graphic designer Matt W. Moore burst onto the international scene when he collaborated with Coca-Cola on its London 2012 Olympic Summer Games campaign. He and a team of painters are now about to embark on a five-week project to create a permanen[...] Tactics Subscribers Read More...

Shoppers Heavily Caught In Spindles Lockdown

Advertising Creative Design, Design Studio

One thousand students got the VIP treatment as they took over the UK mall for an evening of shopping and entertainment.

Students are often glared at when they shop in packs, but not at Spindles Town Square (STS). They recently got to feel some love at the Oldham, UK center during a three-hour Student Lock Down event help in partnership with tenants and local orga[...] Tactics Subscribers Read More...

Place Montréal Trust Steps into the Future of Holiday Décor

Décor Themes, Design Studio

Custom interactive iPad games and 80-inch screens were among the high-tech features of this mall’s 75-foot Christmas tree.

Go traditional or contemporary? That’s one of the first questions that marketers ask themselves when planning their shopping center’s holiday décor. For 20 years, Canada’s Place Montréal Trust (PMT) opted for tradition, leveraging the in[...] Tactics Subscribers Read More...

Designing Shoppers: iPad Game, Facebook Inform Macquarie Centre Management Team

Advertising Creative Design, Design Studio

While consumers play Design Your Dream Fashion Mall, AMP is taking notes that will help it fine tune its center’s retail mix while it undergoes a $390 million redevelopment.

You can find out a lot about people’s true desires when you ask hypothetical questions. Since the conversation isn’t anchored in reality, there’s no need to hold anything back. It’s the type of communication dynamics that might produce v[...] Tactics Subscribers Read More...

Waiting for Mr. Claus

Décor Themes, Design Studio

GGP malls, Center Stage Productions give customers a virtual snow experience with body tracking and motion capture system.

Waiting is an inherent part of the holiday shopping season, but try telling that to families wanting to see Santa at the mall. A little too much time spent in line with young children can trigger total meltdowns, so three General Growth Properti[...] Tactics Subscribers Read More...

Light It Up

Décor Themes, Design Studio

New holiday décor part of Memorial City Mall’s efforts to re-brand and meet upscale shoppers’ expectations.

Memorial City in Houston, Texas, borders one of the most affluent communities in America, and shoppers there have high expectations when it comes to their retail experiences. The 250-acre mixed-used development is in the midst of a major rebrand[...] Tactics Subscribers Read More...