Stockland Shellharbour Gets an Illustrated Lust List

Advertising Creative Design, Design Studio

Image credits: Stockland Shellharbour

Artist Sally Spratt creates original series for the center’s Spring/Summer campaign.

With summer on its way, Stockland Shellharbour has taken the opportunity to add a little sparkle to its Spring/Summer 2015 campaign. To inspire shoppers in their search to find and define their own summer style, the center has collaborated with [...] Tactics Subscribers Read More...

The Bay Centre Spooks Shoppers

Décor Themes, Design Studio

Image credits: The Bay Centre

Local tourism initiative turns center windows into nightmares.

With Christmas drawing near, it's almost time for street-front windows to be full of festive things: winter wonderlands, piles of presents, and spooky, scary ghosts. Well, that last one might only be around for the next week. As part of its [...] Tactics Subscribers Read More...

Equality Leads Fall Campaign at Lane Bryant

Advertising Creative Design, Design Studio

#PlusIsEqual campaign focuses on fashion equality while promoting the brand’s Fall ’15 collection.

There's no call to action like a call for equality, and that's just what Lane Bryant has created for its fall fashion campaign. With the tagline 'Plus is Equal,' the campaign calls for equality in media representation for women sizes 14 to 34 wh[...] Tactics Subscribers Read More...

Bikini Berlin Goes Analog with Art Installation

Décor Themes, Design Studio

Image credits: Bayerische Hausbau

German pop-up mall gave shoppers a chance to express themselves as freely in person as they were used to doing online. It was like art imitating online life.

A lot goes on during Berlin Fashion Week, and the social networks are abuzz with catwalk show reviews, retail sales promotions, press conferences, designer biopics and more tweets, posts, and pins than any fashionista can count. The German capit[...] Tactics Subscribers Read More...

Glatt Offers Shoppers a Brand New Perspective

Décor Themes, Design Studio

Glatt displays aerial photographs of the center’s location and its surrounding areas

An exhibit at Glatt is giving visitors a bird’s eye view of the Swiss shopping center’s location and surrounding region. The installation consists of aerial photographs taken on a 1:1,500 scale and displayed on three floor plans spanning ove[...] Tactics Subscribers Read More...

Decor Illusion Draws Crowds

Décor Themes, Design Studio

Metropolis at Metrotown uses shoppers’ social media fixation to make its on-site experience more engaging and interactive

Metropolis at Metrotown has managed to create huge lineups in its center court by inviting shoppers to experience something that isn't quite there. The 60-second act is happening inside the Canadian center's Lightroom. Open to the public sinc[...] Tactics Subscribers Read More...

The Piggyback Grotto

Décor Themes, Design Studio

intu Trafford Centre makes a lucrative deal with The Snowman and The Snowdog partnership

Exclusives are good for business during the holidays. With so many shopping centers competing on the same emotive elements—Santa, reindeer, cheeky elves, twinkling lights—the best way to get ahead is to be different. That's how intu Trafford[...] Tactics Subscribers Read More...

Place Ste-Foy’s Three-Punch Hit

Décor Themes, Design Studio

Canadian mall stretches its holiday marketing investment and reach with consistent story-branding line and multi-year creative series

One creative investment, three years of return and counting. That pretty much sums up the strategy that Canada’s Place Ste-Foy and Orangetango have implemented over the past holiday seasons. Back in 2012, the Quebec City mall commissioned l[...] Tactics Subscribers Read More...

IKEA MEGA Malls Still Bank on TV Advertising

Advertising Creative Design, Design Studio

IKEA Centres Russia uses both a lease-integrated fee and project-based tenant investments to fund its marketing.

You won’t find a lot of shopping center marketers who invest the lion’s share of their promotional budgets on TV commercials, at least not in the West. There, the medium is considered by most to be too expensive and the viewing audience too [...] Tactics Subscribers Read More...

Square One Steps Out to Move Up

Advertising Creative Design, Design Studio

Canadian upscale center spend $100,000-plus budget on brand spruce up to attract young professionals as it completes a $380 million renovation.

To move up in the world of retail, you’ve got to look and act the part. That’s what Canada’s Square One is doing right now. The Toronto center is in the midst of a $380m renovation with designs on attracting young educated professionals. T[...] Tactics Subscribers Read More...