A Retail Window Tribute to Shakespeare

The Bard serves as inspiration for the Selfridges summer fashion campaign.

To buy, or not to buy, that is always the question that consumers mull over when they stare at a shop window. While it normally would have little to do with the famous "To be, or not to be…" soliloquy from Shakespeare's Hamlet, it will now for[...] Tactics Subscribers Read More...

JLL Takes on Tinder in Love Match

Advertising Creative Design, Design Studio, Viral Advertising

Summer campaign hails the virtues of face-to-face romantic encounters.

Swipe right, swipe left. You know—pardon, have heard of—the Tinder match-making app. Well, JLL thinks there's a better way for people to find a mate: go to the mall and meet potential matches in person. One of the properties it manages, T[...] Tactics Subscribers Read More...

Hyperdome Has One Sweet Decor Theme

Décor Themes, Design Studio

The Candy Academy pop-up is fully operational at the Aussie mall.

After months of planning and a few teasers to generate some word-of-mouth promotion, The Candy Academy is now up and running at Hyperdome shopping center. Launched at a Kid's Club VIP preview evening on June 18, the pop-up destination has the go[...] Tactics Subscribers Read More...

TDC Revs Up Jaguar Car Display

Design Studio, Visual Merchandising

Luxury car manufacturer gets a more interactive platform for Vivid Sydney 2016.

Let's be honest, car displays are not the most exciting in the world of visual merchandising. They usually don't offer would-be customers more than well-polished models that leave much to the imagination. The Technical Direction Company, togethe[...] Tactics Subscribers Read More...

Kinetic Light Show Reduces Mall Decor Footprint

Décor Themes, Design Studio

Broadway Shopping Centre unveiled Luminous, a series of six kinetic light shows.

Broadway Shopping Centre was all decked out for the holidays last season, but you couldn't find any shoppers tripping over baubles or garlands obstructing retailer sightlines. The Australian mall unveiled Luminous, a series of six kinetic light [...] Tactics Subscribers Read More...

What Does Your Mall Smell Like?

Design Studio, Visual Merchandising

Fleurs de Ville installation adds a hint of fragrance and touch of color to two Ivanhoé Cambridge malls.

Spring is what the marketers at Mayfair Shopping Centre and Oakridge Centre would say, and with good reason. The two Ivanhoé Cambridge properties on Canada's West Coast have welcomed the new season with the inaugural Fleurs de Ville exhibition.[...] Tactics Subscribers Read More...

Mall to Open a Summer Candy Academy. Sweet!

Décor Themes, Design Studio

Hyperdome is adding another children-focused chapter to its marketing playbook.

When Hyperdome wrapped up its April in Wonderland campaign, marketing manager Melissa Shaw and her team knew they were onto something. The Queen of Hearts theme, based on Alice in Wonderland, and all its spin-offs were a hit with children and th[...] Tactics Subscribers Read More...

This Mall Fashion Film Will Make You Pause

Advertising Creative Design, Design Studio

Aussie center taps TV star duo as its muses for multi-platform AW16 campaign.

Self-appreciation seems to have turned into a commodity of its own in the retail sector, and Australia’s Macquarie Centre is among its traders. The mall has launched its AW16 campaign, titled Love Yourself, and it's chosen a couple of TV actor[...] Tactics Subscribers Read More...

Bagpuss Draws Kids In at the Hildreds

Décor Themes, Design Studio

Center manager Steve Andrews celebrated Easter in animatronic fashion.

Here he goes again. Steve Andrews, the manager at the Hildreds Shopping Centre, likes to surprise his customers with arresting and original theme decor, and his latest one came this past Easter. Instead of focusing on the Easter Bunny and his eg[...] Tactics Subscribers Read More...

Oakridge Brings van Gogh to the Masses

Décor Themes, Design Studio

Campaign based on exhibit from Van Gogh Museum Edition Collection on Tour.

Oakridge Centre (Oakridge) re-positioned its brand at the intersection of art, fashion and retail a few months ago. The first reveal was a visual campaign developed in partnership with the National Gallery of Canada. Now the upscale Vancouver ma[...] Tactics Subscribers Read More...