Origami Street Art Signals Spring at the Mall

This time, shoppers get to lend a hand in Mademoiselle Maurice’s latest colorful work.

Marie Saudin wasn't always destined to become an origami expert, but a year spent in Japan at the time of the 2011 earthquake and tsunami gave the French street artist a life purpose. She recently took her signature rainbow-colored style to the [...] Tactics Subscribers Read More...

Watch Out for Po and Crew this Holiday Season

Décor Themes, Special Events

DreamWorks has another DreamPlace in store for shoppers.

Well, we could have seen this one coming. DreamWorks Animation is getting set to kick some holiday marketing behind again this year when it brings its DreamPlace to malls across the United States and in the UK. This time the visual theme will be[...] Tactics Subscribers Read More...

Sugared & Spiced

Décor Themes, Design Studio

Anthropologie sets fashionable winter wear against a traditional Victorian village.

These gingerbread house backdrops look good enough to eat, right? That's what Anthropologie's creative team was surely going for when it set its collection of fashionable winter wear against a traditional Victorian village for Holiday 2015. T[...] Tactics Subscribers Read More...

Where Christmas Comes for Christmas

Décor Themes, Design Studio

Myer department store’s crafty tale led shoppers right to its Giftorium, both on-site in Melbourne and online.

An elf, an angel, a reindeer, and a mouse—this little posse captured the imagination of holiday shoppers last year. Sculpted by hand and filmed stop-motion style, one frame at a time, they were the stars of Australian department store Myer’s[...] Tactics Subscribers Read More...

Lighting Up The Big Apple

Décor Themes, Design Studio

Brookfield Place New York’s award-winning “Luminaries” installation became the talk of the town with a sensory/digital mashup that fostered human interaction.

Proponents of digital innovation as an enhancer of human interaction would have enjoyed a shopping visit to Brookfield Place New York last holiday season. The newly re-opened upscale Manhattan center’s Luminaries light installation was as much[...] Tactics Subscribers Read More...

Design with Purpose

Décor Themes, Design Studio

Downtown Decorations added a functional design element to the outdoor decor it created for the Promenade at Virginia Gateway.

All artists will tell you that there is intended meaning in their work. Be that as it may, to the average onlooker the meaning isn’t always obvious. The group that designed the outdoor decor for Promenade at Virginia Gateway used more universa[...] Tactics Subscribers Read More...

Hyperdome Has One Sweet Decor Theme

Décor Themes, Design Studio

The Candy Academy pop-up is fully operational at the Aussie mall.

After months of planning and a few teasers to generate some word-of-mouth promotion, The Candy Academy is now up and running at Hyperdome shopping center. Launched at a Kid's Club VIP preview evening on June 18, the pop-up destination has the go[...] Tactics Subscribers Read More...

Kinetic Light Show Reduces Mall Decor Footprint

Décor Themes, Design Studio

Broadway Shopping Centre unveiled Luminous, a series of six kinetic light shows.

Broadway Shopping Centre was all decked out for the holidays last season, but you couldn't find any shoppers tripping over baubles or garlands obstructing retailer sightlines. The Australian mall unveiled Luminous, a series of six kinetic light [...] Tactics Subscribers Read More...

Mall to Open a Summer Candy Academy. Sweet!

Décor Themes, Design Studio

Hyperdome is adding another children-focused chapter to its marketing playbook.

When Hyperdome wrapped up its April in Wonderland campaign, marketing manager Melissa Shaw and her team knew they were onto something. The Queen of Hearts theme, based on Alice in Wonderland, and all its spin-offs were a hit with children and th[...] Tactics Subscribers Read More...

Bagpuss Draws Kids In at the Hildreds

Décor Themes, Design Studio

Center manager Steve Andrews celebrated Easter in animatronic fashion.

Here he goes again. Steve Andrews, the manager at the Hildreds Shopping Centre, likes to surprise his customers with arresting and original theme decor, and his latest one came this past Easter. Instead of focusing on the Easter Bunny and his eg[...] Tactics Subscribers Read More...