Burnside Village Seeks Next Fashion Illustrator

Advertising Creative Design, Design Studio

Design competition will generate creative for the Australian mall’s ad campaign.

Writers have their Moleskine notebooks, and fashion designers have their sketches as outlets for their creativity. Burnside Village is hoping to find a few gems among the latter this month as it hosts The Fashion Illustrative, a new outreach ini[...] Tactics Subscribers Read More...

In Memoriam: Nina Budman of BudmanPR

Advertising Creative Design, Design Studio

One of Canada’s leading PR professionals in the fashion, design, retail, and development industries has passed away.

Nina Budman founded Budman and Associates over 25 years ago, providing clients with timely communications strategies and offering a wide range of public relations services. Formerly in television production, Nina was an expert in strategic commu[...] Read More...

New Coca-Cola Global Campaign a Tearjerker

Advertising Creative Design, Design Studio

Beverage giant’s story branding triggers emotions that make up the human experience.

Get your handkerchiefs out folks; Coca-Cola just launched its new branding campaign. “Taste the Feeling” is the global tagline that the beverage giant revealed at the Palais de Tokyo in Paris earlier this month, along with a shift in marketi[...] Tactics Subscribers Read More...

Stockland Shellharbour Gets an Illustrated Lust List

Advertising Creative Design, Design Studio

Image credits: Stockland Shellharbour

Artist Sally Spratt creates original series for the center’s Spring/Summer campaign.

With summer on its way, Stockland Shellharbour has taken the opportunity to add a little sparkle to its Spring/Summer 2015 campaign. To inspire shoppers in their search to find and define their own summer style, the center has collaborated with [...] Tactics Subscribers Read More...

Equality Leads Fall Campaign at Lane Bryant

Advertising Creative Design, Design Studio

#PlusIsEqual campaign focuses on fashion equality while promoting the brand’s Fall ’15 collection.

There's no call to action like a call for equality, and that's just what Lane Bryant has created for its fall fashion campaign. With the tagline 'Plus is Equal,' the campaign calls for equality in media representation for women sizes 14 to 34 wh[...] Tactics Subscribers Read More...

IKEA MEGA Malls Still Bank on TV Advertising

Advertising Creative Design, Design Studio

IKEA Centres Russia uses both a lease-integrated fee and project-based tenant investments to fund its marketing.

You won’t find a lot of shopping center marketers who invest the lion’s share of their promotional budgets on TV commercials, at least not in the West. There, the medium is considered by most to be too expensive and the viewing audience too [...] Tactics Subscribers Read More...

Square One Steps Out to Move Up

Advertising Creative Design, Design Studio

Canadian upscale center spend $100,000-plus budget on brand spruce up to attract young professionals as it completes a $380 million renovation.

To move up in the world of retail, you’ve got to look and act the part. That’s what Canada’s Square One is doing right now. The Toronto center is in the midst of a $380m renovation with designs on attracting young educated professionals. T[...] Tactics Subscribers Read More...

John Lewis Gives Holiday Storytelling a New Edge

Advertising Creative Design, Design Studio

CGI, Google Cardboard among tools used to produce blended physical and digital imaginary world.

By now we know that John Lewis can tell a good story. The UK retailer’s “The Bear and The Hare” Christmas commercial stroke an emotional chord last year with a heartwarming, classic-style friendship tale. This year, though, it’s showing [...] Tactics Subscribers Read More...

Mall Fashion Curation

Advertising Creative Design, Design Studio

Bayview Village blended original artworks into its spring/summer campaign creative to bridge the gap between mass retailing and couture-style fashion design.

The barrier between the art of fashion and mass retailing has always been a tough one for marketers to overcome, but they’re making progress. Some focus on transforming stores and shopping centers into gallery-style showrooms, while others, li[...] Tactics Subscribers Read More...

MEC & Grévin: The Name-Dropping Campaign

Advertising Creative Design, Design Studio

Recording artist Céline Dion, hockey star Sydney Crosby among famous people captured in life-sized wax sculptures unveiled in $13 million Grévin satellite museum in Montreal.

Political figures, Hollywood stars and other famous people are now permanent fixtures at Canada’s Montreal Eaton Centre (MEC). From former Quebec Premier René Lévesque to astronaut Julie Payette—they’ve all got a pied-a-terre of sorts at[...] Tactics Subscribers Read More...